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Natural & Organic Cosmetics & Toiletries
£1750

Content
  • Introduction & ScopeToggle
    • Definitions
    • Abbreviations
  • Report SummaryToggle
    • What drives the trend for natural/organic products
    • Market trends
    • Eco-consumers are better informed
    • Assessing authenticity
    • Media influences
    • Skin sensitivity - a reason to switch to natural/organic brands
    • Who is the natural/organic consumer?
    • Selling natural/organic products
  • Consumer BackgroundToggle
    • Mothers want the best for baby
    • Impact of the recession on expenditure
    • Unemployment: uncertain times ahead
    • Lifestyle and attitudes towards grooming
    • Attitudes towards grooming and personal appearance
    • Eco-consciousness
    • Hair type and condition
    • Skin type
  • The Consumer – Usage of Natural and Organic ProductsToggle
    • But most women do not use natural/organic cosmetics & toiletries
    • Men have yet to discover natural/organic toiletries
    • Women like to mix and match
    • Men pay little attention to the products they use
    • Social grade influences purchase of natural/organic products
  • The Consumer – Attitudes Towards Natural and Organic BrandsToggle
    • Importance of certification
    • Fairtrade is the most recognised symbol
    • Most do not care about the label
    • Who cares about labels of authenticity?
    • What makes a product natural/organic
    • Women have clear idea of what natural/organic means
    • Men have lower awareness of natural/organic claims
    • Older women are more tolerant in what makes a product natural/organic
    • Attitudes towards natural/organic products
    • Women regard natural/organic more positively
    • Price is an issue
    • Men show little interest in natural/organic products
    • People with sensitive skin seek out natural/organic brands
    • Attitudes of users & non-users towards natural/organic products
    • Importance of Claims
    • Women aged 55+ look at the label
    • Views on natural/organic product claims
  • The Consumer – PurchasingToggle
    • Awareness and purchase by women
    • Awareness highest for mainstream brands
    • Low penetration for the majority of natural brands
    • Awareness and purchase by men
    • Women go natural
    • Men lack specific reasons
    • Promotions are key
    • Friends and family
    • Packaging needs to stand out
    • Advertising and PR
    • Low brand loyalty
  • Distribution: Shopping for Natural/Organic BrandsToggle
    • A fragmented retail picture
    • Women shop in Boots
    • Holland & Barrett ups its game
    • Online specialists
    • Men shop in Boots and supermarkets
    • Regional differences – bias towards London and the South
    • More promotions and tester/samples needed
    • Attitudes towards product promotions
    • Natural/organic brands are less easy to find
  • Market and Sector TrendsToggle
    • Natural/organics on the rebound
    • Mainstream misses out
    • Appeal to different lifestages
    • Avoiding chemicals
    • Awards give credibility
    • Skincare: anti-ageing is a major trend
    • Haircare
    • Bath & shower products
    • Oral care
    • Make-up
    • Other natural product categories
  • Companies & BrandsToggle
    • Natural/organic brand map
    • A’Kin
    • Aromatherapy Products
    • Avon
    • Babington House
    • Bare Escentuals
    • Balance Me
    • Boots Botanics
    • Bulldog
    • Clorox
    • Estée Lauder Companies
    • Green People
    • Jo Wood Organics
    • Kinetic Natural Products
    • Jason Natural Cosmetics
    • Dr. Bonner's Magic Soaps
    • Elysambre
    • KMI Brands
    • Korres
    • Spiezia Organics
    • Jurlique
    • L’Oreal
    • Lush
    • Melvita
    • Neal’s Yard Remedies
    • Nude
    • Organic Apoteke
    • Pravera
    • The Organic Pharmacy
    • Organic Surge
    • This Works
    • Weleda
    • WALA
    • Yes to
    • Own brand
    • Other brands
    • Natural/organic brands – everything they appear cracked up to be?
  • The FutureToggle
    • What makes a brand natural/organic
  • DownloadsToggle
    • Questionnaire
    • Datasheet
    • Report PDF
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