HEAT - A new perspective on economic
changes and consumer confidence
What is the Household Economic Activity
Tracker?
The Household Economic Activity Tracker (HEAT)
is a new product from YouGov that presents monthly indicators of
consumer confidence and the ability of consumers to spend,
providing a valuable input to understanding broad economic and
consumer trends. It gives the earliest indication
of consumer confidence before official notification or policy
announcements in response to these trends.
It serves as an accurate gauge of willingness to spend across
all subsections of the population, while also giving wider
macroeconomic indicators that allow for a more comprehensive market
outlook. YouGov quantitative and attitudinal analysis
provides a nuanced perspective on economic changes precipitated by
the actions and reservations. HEAT is currently available for the
UK, US, and China and we plan to develop the dashboard for other
key markets.
Our experts bring insight to these results, to forecast the
pattern of future consumer confidence.
For more information on this product please contact
us.
To buy a year's subscription to the YouGov Household
Economic Activity Tracker (HEAT), click here.
Measures provided in HEAT monthly:
- Credit needs, cost and availability (secured and
unsecured)
- Change in household income
- Household financial situation and outlook
- Household spending
- Savings
- Job security
- Workplace activity levels
- Household debt and borrowing
- Inflation perceptions and expectations
- Price consciousness and decisions on major purchases
- House prices
- Confidence in the UK government
- Interest rate expectation
- Expected spend on categories including satellite; newspapers;
going out; gaming; gyms; groceries, mobile phones; holidays; retail
spend
- Household financial situation by regular newspaper
category.
Benefits of subscribing to HEAT
- Deep content: HEAT is more than just a
headline number; respondents are asked detailed questions about
their income, debt and use of debt products, employment, housing,
and spending.
- Interactive: Unlike traditional reports our
dashboard tool allows subscribers to easily explore the data -
comparing how different sub-groups compare to the national norms.
With access to the historical data, you can easily see how a
current data point fits into the context of the past 3 years
- Timely: HEAT is collected every business day
and delivered to your desktop by the third workday of the following
month
- Customisable: We can work with you to identify key segments
that can be broken out separately in the dashboard as a special
segment
- Growing: YouGov is focusing on building HEAT -
including providing weekly updates of the data by the end of
2012.
For more information on this product please contact
us.
To buy a year's subscription to the YouGov Household
Economic Activity Tracker (HEAT), click here.