H.E.A.T.
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Economic Activity Tracker (HEAT), click here.
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contact YouGov here.
What is the Household Economic Activity
Tracker?
- A monthly review of the key indicators of consumer
confidence.
- Statistical results from the month reviewed indicate consumer
confidence for the month that was.
- Our experts bring insight to these results, to forecast
the pattern of future consumer confidence.
Which indicators does it
include?
- Change in Household Income
- Household financial situation
- Household spending
- Savings
- Job security
- Workplace activity levels
- Household debt and borrowing
- Credit needs, cost and availability (secured and
unsecured)
- Inflation perceptions and expectations
- Price consciousness and decisions on major purchases
- House prices
- Confidence in the government
How does it offer this?
- 2,000 UK consumers/ month surveyed.
- Surveys are carefully structured to ensure they are
nationally representative.
What makes it unique?
- It gives the earliest indication of consumer
confidence (before official notification or policy announcements in
response to these trends).
- Monthly updates allow a continuously detailed picture of
consumer confidence, for example in response to political/economic
events.