H.E.A.T (Household Economic Activity Tracker)

  • Gives you the earliest indicator of actual changes in household finances.
  • Early warning system for changes in key economic indicators before consumer behaviour feeds through to official economic measures.
  • Analyses the current and future impact of key political and economic events such as the Comprehensive Spending Review.
  • Unique tracker, not available anywhere else.

What does it measure on a monthly basis?

  • Change in Household Income
  • Household financial situation
  • Household spending
  • Savings
  • Job security
  • Workplace activity levels
  • Household debt and borrowing
  • Credit needs, cost and availability (secured and unsecured)
  • Inflation perceptions and expectations
  • Price consciousness and decisions on major purchases
  • House prices
  • Confidence in the government

Key Benefits:

  • The earliest indication of actual changes in household finances, spending and consumer confidence.
  • Forward-looking indicators of outlook for incomes, inflation, house prices, employment prospects
  • A written monthly report by an economic expert analyst which reviews the findings within the context of the wider economy drilling into data by income group, region, employment sector and other breakdowns.

Methodology

  • 24,000 interviews per year.
  • Monthly indicators to keep your finger on the pulse of the economy: 2,000 interviews per month. The panel is structured according to income, region and age to ensure that the tracker results accurately reflect the true composition of the UK population. Results are also weighted to further improve representativeness
  • Wide variety of indicators based on "hard data" on what actually happened compared to one month ago and consumer predictions for the future. Taken together, give a rounded view of changing consumer confidence levels.