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Baby Boomers: Lifestyles of the Over 45s
£1750

Content
  • Introduction and ScopeToggle
    • Methodology
  • Key FindingsToggle
    • A time of transition
    • ‘The generation that had it all’?
    • Baby Boomers are comfortable with technology…
    • ...but older women need to be taught to love their smartphone
    • A potential problem for the advertising industry
    • Baby Boomers and finance – advise, don’t patronise
    • More than half don’t plan ahead financially
    • Help Baby Boomers make the most of their free time
    • Cultural diversity
    • Eating and drinking – better out than in
    • Feeling the burn
    • Help older Baby Boomers achieve their travel wish list
    • A substantial generation
    • Keeping young
  • Who are the Baby Boomers?Toggle
    • Still child-focused – one way or another…
    • Working towards retirement?
    • Never had it so good?
    • “The generation that had it all” – or not?
  • Techno-Boomers?Toggle
    • Advice giver or advice seeker?
    • What do they do online?
    • How smart are Baby Boomers?
    • Fast forward: Baby Boomers and TV/video technology
    • Facing the music
  • Baby Boomers and FinanceToggle
    • Advise, don’t patronise
    • Keeping informed
    • Burdened with debt or cushioned by savings?
    • Pensioned off?
    • Financial position – okay for now, but uncertainty for the future
    • Taking advice
  • Taking Time Out – Baby Boomers and LeisureToggle
    • How much time to themselves?
    • Culture rules on days out
    • Theatre and cinema – scope for improvement?
    • Cultural diversity
    • Eating and drinking – better out than in?
    • Reclaiming the pub
    • Sport and exercise – the emphasis is on personal fitness
  • HolidaysToggle
    • What drives holiday decision-making?
  • Holding Back the Years – Baby Boomers and Health & BeautyToggle
    • Weighty issues
    • Aches and pains
    • What are they doing about it?
    • A healthy outlook?
    • As young as you feel…
    • Looking the part
    • The march of time
  • The Future
  • DownloadsToggle
    • Questionnaire
    • Datasheet
    • Report PDF
    • Updates
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LATEST RESEARCH | 18 June 2013
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