With many reports relating to the incidence of underage drinking already in existence, this report
examines the cultural incidence and impact of underage drinking, particularly underage binge
drinking, in the UK and its impact on later drinking habits and attitudes toward alcohol.
The report also asks the question as to whether the trend toward binge drinking in underage
drinkers is being influenced by a wider cultural acceptability of intoxication, particularly among the
under-40s. It also examines whether the (arguably unhealthy) relationship between consumers and
alcohol is partly derived from an inconsistent message about the role of alcohol within the home and
society.

This report investigates underage drinking within the UK, particularly within the context of its impact on consumption patterns in adult life. Using this report as a guide, it is possible for companies within the drinks industry, as well as actors within local and national government, to track the development of the average UK drinker from an early age.

Claims that a culture of intoxication is complicit in an acceptance and proliferation of underage drinking is also scrutinised. To that purpose, the roles of peers, parents and other authority figures are detailed in relation to drinkers' consumption habits.

To download a table of contents for this report, click here.