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The Development of UK Alcohol Consumption
£1750

Content
  • Introduction & ScopeToggle
    • Methodology
    • Definitions
    • Abbreviations
  • Report SummaryToggle
    • UK alcohol consumption in decline?
    • Bingeing both over and under the age of 18
    • Majority of drinkers start before 18
    • The impact of early drinking on current habits
    • Generation binge
    • The implications of alcohol source
    • European-style approach may protect from binge drinking
    • Positive perceptions of underage drinking
    • No quick solutions
  • UK Drinking HabitsToggle
    • Long-term decline in consumption
    • Binge culture
    • Children’s consumption mirroring adult trends
    • Mini-me bingers
    • Driving the drinking?
    • Government intervention?
    • The value of underage drinkers
    • No place to hide
    • The greatest challenge of all
    • The cultural acceptance of intoxication
  • When UK Consumers Start DrinkingToggle
    • Hard line versus laissez faire
    • Demographic influences
    • Lower levels of affluence not the sole cause of underage drinking
    • Abstinence and affluence
    • The changing face of education
    • A generation shift
  • Implications of Early DrinkingToggle
    • Early drinkers not all doomed
    • Waiting to drink moderates lifetime habits
    • Early to drink, early to drunk
    • Lone drinkers and social drinkers both start young
    • Establishing a lifelong understanding of being “sociable”
  • Source of Underage Drinking Toggle
    • Source dynamics
  • Underage Drinking HotspotsToggle
    • Coming off the streets?
    • Geographical dynamics
    • Forbidden fruits breed anti-social behaviour
    • No place like home
  • Motivations Behind Underage DrinkingToggle
    • Peer pressure a more contemporary element
    • Desperately seeking maturity
    • A growing curiosity
    • Male expectations
    • Parental guidance diminishes risk
    • Risky behaviour and the peer pressure link
  • Risky BusinessToggle
    • Positive perceptions overshadow perceived negatives
    • Discrepancies in perception
    • Cultural nostalgia
    • Drinking to get drunk
    • Not just harmless fun
  • Attitudes to Underage DrinkingToggle
    • Distance breeds distaste
    • Tolerance and participation
    • Takes one to know one
  • Prevention and ProhibitionToggle
    • Reality versus expectation
    • No shame – no blame
    • Doing as they do – not as they say
    • Consumer consensus for European-style approach
    • The risk of friends in low places
    • Law and order
    • Money talks
    • Public anticipates a rise in crime
    • Drinking for leisure
    • Alcohol concern minimal
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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LATEST RESEARCH | 22 May 2013
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