Gyms and Health Clubs
This report takes a holistic view of the £3.85bn UK Gyms and
Preliminary research outlines health concerns of the gym goer
and non-gym goer alike. Views on exercise (both gym based and
non-gym based) make for a convenient segue into consumer
expectation surrounding products currently on the market.
Focusing on non-gym goers, YouGov SixthSense calculates the
liklihood of increased consumer takeup and conditions that would
precipitate it. Reasons for cancellation are catalogued and ranked,
as well as reservations currently curtailing greater growth in the
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