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SixthSense™

Hotels

£1750

Content

• Introduction & ScopeToggle
  • Report coverage
  • Methodology
  • Abbreviations
• Report Summary
• The Consumer – Overview Toggle
  • Hotels top the list
  • Price not the sole consideration
  • Childcare choices
  • Most stay more than once
  • The better-off stay longer
  • Gender difference
  • Who pays the bill for business stays?
  • Partners picked first – depending on age
  • City centres are favourite
  • Age impacts on choice
  • Travel options
  • Preferred versus actual locations
  • Making a practical choice
  • Demand for more scenic options
  • Location key to hotel choice
  • Price a secondary consideration
  • Internet dominates
• The Consumer – AttitudesToggle
  • Lack of green interest
  • Not home from home
  • Better off enjoyment
  • Add-on breaks
  • Alternative choices
  • Most access free reviews
  • TripAdvisor under fire
  • Not worth the money?
  • Low opinion of grades
  • The need to shop around
  • Food and drink take the lead
  • Other service options
  • Good results for the basics
  • Investing in food
  • Positive reviews
  • Informed guests
  • Necessary but inconvenient
  • Varied expectations
  • Social grade makes a difference
  • Hotels invest to be green
• Overseas ClienteleToggle
  • Trends in incoming tourism
  • Declining numbers
  • Origin change
  • Spending less time here
  • Holidays take top place
  • Business travel slows
  • Leisure tourism also declines
• Market Size & Market TrendsToggle
  • Rise in domestic holidays
  • Hoteliers are not complacent
  • Price transparency exerts downward pressure on revenue
  • Limited improvement
  • Budget hotels
  • Upgrading to luxury
  • Boutique differentiation
  • Divorce of hotel ownership from management
  • Hotel consortia
• Company Profiles & BrandsToggle
  • Successful brand differentiation
  • Independent more personal
  • Brand guarantee
  • Accor
  • Hilton
  • InterContinental Hotel Group (IHG)
  • Marriott Hotels
  • Premier Inn
  • Rezidor Hotel Group
  • Travelodge
  • Best Western
• The Future
• DownloadsToggle
  • Questionnaire
  • Datasheet
  • Report PDF

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The Consumer – Attitudes

 

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