This is the first report that utilises findings from YouGov Labs which have been supplemented with an exclusive consumer survey among a nationally representative sample.

This report examines music listening habits of the British public with a strong focus on music lovers. In particular, it will examine musical tastes, listening and purchasing habits.

Subjects covered include:

  • Favourite genres - Demographic profiling of music genres
  • Ways of listening - Traditional versus digital, accessing music via a smartphone and physical ownership of music
  • Streaming - Awareness of online music services, usage of online music streaming services and amount spent on music streaming
  • Downloading - Penetration of music download sites, playing back downloads and attitudes towards downloading.
  • Discovering new music - Sources of discovery and impact of discovery.
  • Purchasing music
  • Recommending music
  • Live music
  • Social media and connecting with artists - Sites used and reasons for connecting with artists/bands
  • Attitudes towards advertising.

To download a table of contents for this report, click here.