The October 2012 Music Consumption report covers music
consumption, which is defined by how people currently listen to,
acquire and discover music.
The term 'new music' refers to music that consumers have not
heard before, no matter its chronological age.
For this report, YouGov SixthSense commissioned a survey among
YouGov's online panel, drawing on a nationally representative
sample of 2,147 UK adults aged 16+.
Over 60 questions were asked in total, covering the following
- How people listen to music
- Preference of ownership versus access
- Use of music apps
- Discovery of and exposure to new music
- Steps after discovery
- Behaviour in acquiring music
- Attitudes of music pirates towards music piracy
- Considerations when buying music hardware and accessories
- Membership of fan clubs and groups
- Music merchandising
- Listeners' attitudes towards radio.
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