This report is aimed at brands who wish to engage with students
and market to them.
Rather than discussing topics that have already been covered
extensively elsewhere (such as the increasing indebtedness of
students and their role as 'consumers' being 'sold' education
courses by universities), the report looks in-depth at how
companies can successfully engage with students.
Also, instead of simply describing the behaviour and habits of
students, this report is
intended to provide insightful information into how students think
and behave when it
comes to purchasing decisions and brand marketing.
The report covers four key topic areas:
- Engaging with students: What ways can
companies successfully engage with students? What media are
students using less and using more of?
- Purchasing behaviour: What resources do
students use to make purchasing decisions regarding 'big-ticket'
- Brand perceptions: What do students think of
key brands in the gadgets and mobile industry? Are students loyal
to brands or do they chop and change?
- The student consumer: How savvy are students
as consumers? What do students think about their financial
situation? What commercial opportunities exist in the student
market? (This includes an overview of tangible opportunities that
fastmoving brands can exploit this year).
For the full table of contents for this report, click here.
To buy the Student Lifestyles report, click here.