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SixthSense™

Student Lifestyles
£1000

Content
  • Report SummaryToggle
    • The student population
    • Engaging with students
    • Purchasing behaviour
    • Brand perceptions
    • Student consumers
  • Brands and the student marketToggle
    • Why should brands invest in student market?
  • Introduction & ScopeToggle
    • Report coverage
    • Methodology
  • Student Finances
  • Engaging with StudentsToggle
    • What marketing communications do students look at?
    • Restaurant vouchers
    • Students online
    • Do students still respond to email marketing?
    • Marketing via social networks
    • TV is still important
    • What makes an engaging advert for young people?
    • Many students don’t listen to the radio
    • Media multitaskers
    • The mobile channel
    • Students and mobile apps
    • What about gaming?
    • How can companies improve their marketing to 18-24 year olds?
  • Purchasing Behaviour
  • Brand Perceptions and Loyalty Toggle
    • Perceptions of mobile network brands
    • Perceptions of mobile handset brands
    • Perceptions of ‘triple play’ providers: Virgin Media and Sky
    • Brand loyalty among 18-24 year olds
  • Student ConsumersToggle
    • Privacy online
    • Commercial opportunities in the student market
    • Students as online shoppers
    • Students: a diverse demographic
    • Students and financial services
    • Students as consumers: switching in the energy market
  • DownloadsToggle
    • Questionnaire
    • Datasheet
    • PDF Report
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