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SixthSense™

Toys and Play
£2500

Content
  • Introduction and ScopeToggle
    • Report coverage
  • Report Summary
  • BackgroundToggle
    • Number of children in the home
    • Gender of children
    • Age range of children
  • Attitudes Towards ToysToggle
    • Views on toys and play
    • Play key to learning and development
    • Too many toys?
    • Outgrowing toys earlier
    • Limiting outside play
    • Children occupied by television instead
  • Parents and PlayToggle
    • Spending time with children prioritised
    • Younger children given more time
    • Men plan for time with children
  • Children’s Toy and Play ChoicesToggle
    • Perceived favourites
    • Keeping toys fresh
    • Appeal of others
    • Toys as status symbols
  • Engagement and Play with ToysToggle
    • LEGO top in popularity
    • Vehicles and other construction also appeal
    • Neglected toys
    • Toy turnover in play
  • Play and BehaviourToggle
    • Most parents see a link between toys and behaviour
    • Childcare professionals differ
    • Exceptions for characters
    • Home finances can also have an impact
    • Behaviours seen in play
  • Parental Wish List for PlayToggle
    • Imagination and creativity most in-demand
    • The better off want more
    • Toys offering most desired skills
    • LEGO leads the field
  • Gender and ToysToggle
    • Venus and Mars
    • More than just their toys
    • Age and development
    • Parental attitudes towards girls’ and boys’ toys
  • The End of Play Time?Toggle
    • No definitive timetable
    • New interests take time
    • Gender and birth order can be factors
    • Age at which children stop playing with toys
    • Reasons behind the move away from toys
  • Toy Buying BehaviourToggle
    • How toy choices are made
    • Characters and brands in toys
  • ConclusionToggle
    • Characters and electronics push forward
    • Time pressures from other activities
    • Moving on
  • DownloadsToggle
    • Questionnaire
    • Report PDF
    • Datasheet
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Attitudes Towards Toys
 
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