The prospects for comfortably funded retirements are in rapidretreat.UK governments have changed the regulations for pensionsfrequently, and against ...
How many people are currently connecting electrical devices andhome appliances together? Who are these people and what do they seeas the benefits of ...
Today's tech-savvy consumers are faced with a range of devicesand services through which they can consume digital content, bothat home and on the go....
Rising energy costs over the past few decades have promptedincreased interest from governments, businesses and consumers inways of saving energy. Imp...
This report updates and extends the findings of the YouGovSixthSense report Mobile Phone Insurance Claims 2012.Similarly to the previous report,...
This report takes a detailed look at the impact of in-storepromotions on shoppers.In particular, it looks at changes to shopping habits in thecontext...
Multi-screening, the process of engaging with various types of
digital media across devices either simultaneously or sequentially,
is a growing tren...
This report approaches the subject of marketing to children byexamining both their parents' attitudes and children's behaviour.To this end, it establ...
The high cost of gas and electricity has meant that paying billshas become an increasing issue for many consumers. A commonresponse has been to seek ...
This report considers the freesheets market in the UK, inparticular free newspapers and regular free consumer magazines. Itanalyses market-specific t...
The UK is a large and vibrant market for greeting cards. Thatsaid, conditions have been changing, which have affected bothdemand and supply.The marke...
Snacking or eating between meals is now very much the norm inthe UK. A vast array of products exists to satisfy this market, andwhile confectionery, ...
The concept of an "Alpha Mum" has been discussed in a wide rangeof media over the past few years.As well as being an important target market for prod...
For SMEs, the procurement of the wrong system or a fault in theinstallation process can have serious, possibly fatal, consequencesfor the business, t...
This report considers the state of the UK legal services markettoday and puts that into context of the changes that are likely totake place over the ...
Youth Travellers are a tech-savvy group, taking advantage ofdigital technology and social media to live their lives online aswell as off. Researching...
Our January 2013 Funeral Planning report looks at how people inthe UK pay for funerals, and how satisfied are they with theservice given by funeral d...
This report, published in January 2013, explores ownership ofelectrical/technological products, attitudes towards onlineshopping, sales service, the ...
This report, published in January 2013, explores ownership oftech products with a focus on USB and memory sticks. It looks atwhere consumers buy USB ...
This report looks into the issue of customer churn and customerretention in the energy supply market. In recent years, therelationship between energy...
Students are facing increasing financial pressures and yet theseyoung adults still represent an attractive market for the financialservices industry....
This report focuses on the UK digital news content market and isbased primarily on an in-depth assessment of consumers' attitudesand perceptions of d...
This report examines the current state of consumerisation of ITand the relevant behaviour of the UK workforce. It begins byconsidering the main drive...
Almost half of UK consumers use trains. Within this total thereare huge variations in both the frequency and type of usage,meaning that it is very di...
In addition to measuring newspaper consumption by differentplatforms, the report moves beyond this to probe what newspapersand newspaper brands mean ...
Music festivals in the UK have grown rapidly in number andpopularity over the past decade and are now part of the culturalfabric of the British summe...
Live events are seen by the music industry as a crucial - andpiracy-proof - revenue stream in an age where recorded sales ofphysical music formats ar...
This report examines the issues facing women ageing in modernsociety and their attitudes towards them.To this end, YouGov SixthSense commissioned a s...
As the costs of living faced by teenagers and young adultsincrease, so many parents are looking at ways to build up a nestegg for their children at a...
This report looks at how business travellers - the end users ofthe accommodation and foodservice provided by hotels, a key part ofthe MICE sector - u...
This report explores consumers' understanding and relationshipto the energy efficiency of household appliances.A series of questions was asked coveri...
The UK is one of the most competitive nations in the sportingworld and has a plethora of state of the art sporting arenas. Themajority of stadia are ...
The UK grocery market has come under pressure since the onset ofthe recession and the squeeze on consumer incomes. Many havechanged their shopping ha...
This report gives an overview of consumers' spending behaviourover the Christmas period 2012. Consumers were asked theiranticipated spend in Septembe...
Our October 2012 Halloween and Bonfire Night report looks at thetwo autumnal which are important to both consumers and retailersalike, not just becau...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
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According to the Financial Services Authority (FSA), the RetailDistribution Review (RDR) is a key part of its consumer protectionstrategy, which will...
The October 2012 Future of Utilities report looks at howconsumers feel about the future of energy suppliers in terms ofwhat they expect to happen to ...
The October 2012 Music Consumption report covers musicconsumption, which is defined by how people currently listen to,acquire and discover music.The ...
This reports looks at workplace or occupational pensions. Theworkplace pensions market has been in a state of change for thepast decade or more as co...
The retail banking industry (which for the purposes of thisreport includes building societies) is undergoing significantchange.For so long seen as a ...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for ...
The August 2012 Techno Beauty Products looks at a new term usedto describe electrical beauty products which are designed to obtainbetter performance ...
The August 2012 Sports Supplements report explores whatmotivates people to take sports supplements, and discovers usagelevels, purchasing habits and ...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for ...
Getting insured for the loss, damage or theft of a mobile phonehas increased in importance in recent years as the value of modernmobile devices to co...
The August 2012 Surgical and Non-Surgical Cosmetic Proceduresreport looks at surgical and non-surgical cosmetic procedures fromthe consumer's point o...
The March 2012 Retail Store Catering report looks primarily atconsumer tastes when visiting the cafés and restaurants situatedwithin shops and superm...
This report assesses consumer attitudes towards personal injuryincidents and personal injury claims.It includes analysis of incidence of accidents an...
Within the food market "provenance" has come under scrutiny asconsumer demand for locally, regionally and nationally producedfood has grown. During t...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
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This report looks at the customer journey taken by consumerswhen arranging financial products that involve a long-term savingsand investment element ...
This report focuses on a particular segment of the automobilemarket, namely city cars. These vehicles are typically smaller carswhich have increased ...
Mortgage brokers have an important role in matching mortgageseekers with the most relevant products for their circumstances,and that role becomes mor...
The June 2012 Shopping Centres and Retail parks report assessesshoppers' use of two key types of retail destination, shoppingcentres and retail parks...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for ...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for ...
It is widely acknowledged that small and medium-sizedenterprises (SMEs) are vital for the functioning of a moderneconomy. While most of the newspaper...
The June 2012 Fish and Seafood report examines the UK retailmarket for fish and seafood products.Fish and seafood are an established part of the UK d...
The May 2012 Magazine Consumption report first delivers a reviewof current trends and developments in the consumer magazine market,and within that co...
This report assesses attitudes towards social media usagefocusing on the relationship between the financial servicesindustry and consumers.As well as...
This report examines the degree of trust consumers have infinancial services firms and how trust has been affected by thefinancial crisis. It looks a...
The high cost of gas and electricity has meant that energycompanies in general have become a source of opprobrium for manyconsumers. Over eight in te...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for ...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for ...
The April 2012 supplement to the YouGov SixthSense FrozenFoods and Chilled Foods reports corroborates thefindings from a survey of questions put to Y...
The April 2012 supplement to the YouGov SixthSense FrozenFoods and Chilled Foods reports corroborates thefindings from a survey of questions put to Y...
The April 2012 supplement to the YouGov SixthSense reportSnacking focuses on fruit and vegetables as part of the snackingmarket, and compares their c...
The April 2012 Britain's Health Story report explores Britons'state of health, focusing on lifestyle factors such as diet,smoking and drinking, and t...
The high cost of energy is a major consumer preoccupation and akey cause of consumer complaint as well as an important factor ingenerating fears abou...
This report looks into consumer use of car warranties and thefactors which drive purchasing.Car warranties offer psychological and financial peace of...
The March 2012 Beauty Customer Journey report follows thejourney women go on when they are buying health and beautyproducts.The report classifies con...
The March 2012 Ocean Cruising report considers the state of theUK ocean cruise market today and puts the market in the context ofthe main factors tha...
Three-quarters of British households now have access to a car,whilst the proportion of households with two or more cars hasrisen, from a quarter in t...
The March 2012 supplement to the YouGov SixthSense Appetisersreport focuses on the concept of retro appetisers and what theymean to consumers.For thi...
Despite recessionary pressure, the market for pet food in the UKhas remained strong as pet ownership remains high and brand-loyalconsumers look to th...
This report provides an analysis of the market for Green Carsincluding Alternative Fuelled Vehicles (AFVs). The report offers aninsight into car owne...
The January 2012 Household Cleaning Products reports looks atthe attitudes, buying and consumption behaviour of consumers whenit comes to cleaning an...
There are currently just under 13 million children aged 0-16living in the UK who represent a significant marketing opportunity.Yet childhood has unde...
The January 2012 Laundry report explores how difficult economicconditions are reshaping the laundry products market in the UKforcing consumers to mak...
In this report, YouGov SixthSense highlights some of the issuessurrounding the uptake, use and value of mobile phone insurance andconsiders the curre...
The March 2012 Charity Shops report is YouGov SixthSense'ssecond on Charity Retailing. It features expanded coverage ofshopper behaviour and attitude...
This is second mortgage report produced by YouGov SixthSense.This report aims to extend and update some of the data contained inthe previous report a...
This report presents a review of the UK market for mobile phonehandsets. It focuses only on handsets and excludes peripherals thatmay be purchased as...
This YouGov SixthSense report looks at the current shape of theUK housing market and the role of estate agents and conveyancers inthe industry.The as...
The issues surrounding sustainability in the face of apparentclimate change and the depletion of resources have long since movedbeyond being only of ...
This report looks at the penetration of pet insurance among petowners and also considers the factors driving purchasing and petinsurance behaviours. ...
This report examines the mobile phone tariffs consumers arecurrently using and how such tariffs are understood. It alsoassesses the factors that driv...
The aim of this report is to assess the access to broadbandamong UK consumers, how the Internet is used and how much knowledgeconsumers have about th...
The January 2012 Toys and Play report examines the expectationssurrounding toys and the demands made of play. It also looks at thetype of toys childr...
The March 2012 Leisure Venue Catering report shows the types offood - drinks, hot or cold snacks, hot or cold lunches - that arepreferred at differen...
This report considers how worried consumers are about climatechange and whether they agree with the need to develop alternativeenergy sources. It als...
This is the second report on current accounts produced by YouGovSixthSense. This report covers some of the ground addressed in theprevious report, bu...
The February 2012 Catlogues and Mail-Order Shopping reportquantifies usage of catalogues, in the context of both relatedonline trends and print media...
Today's lifestyles mean that eating is no longer just based onthree meals a day. According to exclusive research commissioned forthis report among Yo...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for ...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for ...
The February 2012 Music Festivals report takes a wide-rangingand detailed look at the habits, experiences, preferences andattitudes of British music ...
This is the first report that utilises findings from YouGov Labswhich have been supplemented with an exclusive consumer surveyamong a nationally repr...
The January 2012 Bicycles report explores what motivates peopleto cycle, and outlines cycle frequency levels, usage, purchasinghabits and consumers' ...
This study outlines a broad range of issues relating to becominga parent which can be collectively referred to as 'FamilyPlanning'.Some of the most s...
This review looks at the UK market for smart domesticappliances. It covers awareness, ownership and interest in smartappliances as well as identifyin...
The January 2012 Aiport Catering report looks at consumer foodpreferences when they are travelling through airports and whatmight tempt them to incre...
The January 2012 Potatoes report examines consumer attitudes,behaviour and purchasing patterns for this long established market.Potatoes have l...
This report covers the life and health (illness) protectionmarket, including life insurance, critical illness insurance andincome protection. It does...
The January 2012 Hotel Catering report looks at how changingeconomic times impact on the hotel industry in general and on hotelcatering in particular...
This report looks at five inter-related issues surroundingcustomer involvement with the car buying process. These five issuescan be summarised as 'Th...
The social media landscape is changing rapidly, and presentsboth opportunities and challenges to marketers. Rather than'talking at' customers, compan...
The January 2012 Food Safety report looks at current food scaresand consumers' levels of concern about them. It also examinesgeneral levels of hygien...
The January 2012 Houseplants & Cut Flowers report looks atwhy people decide to buy, how much they spend and particularlywhich retailing outlet th...
The January 2012 Appetisers report examines attitudes toappetisers in the context of the wider eating-out market.The majority of the UK population ea...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for...
While travel insurance is taken out to cover UK trips, the mainmotivation is to cover trips abroad and this is the main focus ofour research in this ...
The November 2011 Paying for Time: The Future of Retailingreport deals with three inter-related issues, which can besummarised as the impact of new t...
The retail opticians market has seen the entrance of a growingnumber of suppliers in recent years. As well as traditionaloptician practices, there ha...
This report looks at the major issues currently affecting thehome insurance market. Based on our exclusive consumer research, weexamine ownership lev...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for...
The December 2012 Pasta report examines the UK market for pastafor in-home consumption, including dry pasta, fresh/chilled pasta,tinned pasta, ambien...
The October 2011 Changing Body Shapes report examines consumers'perceptions of their own bodies - what they like and dislike aboutthem, how they are ...
Our November 2011 Luxury Goods report considers the shopping andleisure lifestyle of wealthy adults, including holiday travel andsports, social and c...
The YouGov SixthSense Motor Protection report is a comprehensiveoverview of consumer trends surrounding car insurance and breakdowncover.Within the r...
This report examines the fuels market and its operation in thecontext of new research into consumer behaviour and attitudes, notjust to the oil compa...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for...
The November 2011 report will examine the UK market (retail andprescription) for food products that cater to consumers sufferingfrom food intolerance...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for...
The January 2012 University Catering report examines the eatinghabits of students. Students have to juggle living on a tightbudget with enjoying a mo...
The 1944 Education Act put the compulsory provision of schoolmeals on the statute book and heralded the creation of the movetowards a welfare state w...
This report examines the eating habits of those adults who arein employment, on the days when they are at work. What people eatduring the working day...
This report examines the provision of catering services inhospitals to both patients and visitors. This is an area which doesnot have a good reputati...
Almost half of the UK population attends a sports event at onetime or another according to YouGov SixthSense - a figure whichwill surely rise in 2012...
The glory days of roadside services began in 1959, when theWatford Gap services opened on the M1. As more motorways were builtand more affluent Brito...
This April 2012 Online Grocery Shopping report assesses why aresome people more inclined to use online grocery shopping servicesthan others and asses...
The April 2010 Petrol Forecourts report considers motorists' andnon-motorists' use of forecourts to buy non-fuel products andassesses the potential f...
This report offers detailed coverage of this importantmarket.SixthSense's recourse to extensive primary research in producingthis report has allowed ...
The April 2010 Local Store Shopping report considers howdifferent types of local businesses are used by shoppers andassesses their prospects in the c...
The October 2011 Frozen Foods report examines the background andattitudes of UK consumers in the food market. It goes on to look atfrozen food catego...
This report assesses dynamics of the relationship betweengrocery retailers and their customers. By taking into account thewide range of factors that ...
This report considers the UK B2B legal services market andexplores some of the issues that are likely to impact on the marketin the next few years. O...
The October 2011 Anti-Ageing report examines the issuessurrounding ageing in today's society and the measures people aretaking, both in terms of skin...
This report provides comprehensive analysis of the packaged bankaccounts market. The multitude of benefits bundled into accounts asstandard, as well ...
The chilled foods market is one of the most dynamic sectors ofUK grocery.With a strong level of growth across many categories for over adecade, there...
Technology has prompted the travel industry to change and adaptin many ways over the years. Widespread internet access has meantthat many consumers h...
YouGov SixthSense's research asked consumers about children'seating habits, as wells as their views, concerns and endeavours toimprove the diets of t...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for...
The August 2011 NHS Choice &Private Sector Dynamics report focuses on planned surgery (medicaland cosmetic) and assesses both the level of consum...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for...
H.E.A.T (Household Economic Activity
Tracker)
Gives you the earliest indicator of actual changes in household
finances.
Early warning system for...
The June 2011 Shamppos & Conditioners report provides anin-depth view on the shampoos and conditioners market in the UK. Itwill examine usage pat...
Sales of Fairtrade coffee and tea have grown strongly in recentyears as consumer shopping habits have become more ethical andFairtrade products have ...
The July 2011 Make-up report is an in-depth look at the make-upmarket in the UK. It examines usage patterns, attitudes, andshopping habits among cons...
Key Benefits of HEAT:
Based on 2,000 interviews per month, HEAT is an early warning
system for changes in key economic indicators before consumer
...
Key Benefits of HEAT:
Based on 2,000 interviews per month, HEAT is an early warning
system for changes in key economic indicators before consumer
...
As technological innovations follow each other more quickly, andconsumers become more sophisticated, it becomes increasinglyimportant to keep tabs on...
The pace of change in all technology markets isunrelenting. Product categories which were once marketdrivers seem marginalized all too quickly ...
This report examines the home entertainment market and thedynamics behind the recent and future development behind four keysectors: Televisions, Set-...
The pace of change in all technology markets isunrelenting. This is clearly evident in the markets forpersonal media players (PMPs) and handhel...
This report provides in-depth analysis on the ever increasingmajority of consumers with access to the internet and how theyspend their time online: i...
For this report, only beer shipped in casks (barrels) isconsidered, excluding 'bottle-conditioned' real ales, although somereference to major bottled...
Coffee shops have risen from obscurity to ubiquity in the UK ina remarkably short space of time. Driven by expansionist chains,the market has benefit...
This report outlines consumer attitudes towards ethnic food in anumber of formats, including takeaway; supermarket purchasing(ready-meals and sauces)...
The December 2010 Hairstyling Products report looks in depth atthe key products in this market; including amongst othershairsprays, gels and mousses....
The February 2011 Natural & Organic Cosmetics &Toiletries report wis an in-depth look at the natural and organicscosmetics and toiletries mar...
The October2010 Suncare report provides a detailed account of the key productsin the UK Sun care and tanning market, including oil, lotion, faketan a...
The June 2010 Beauty Salons report provides in-depth analysis ofthis niche market.SixthSense's recourse to extensive primary research in producingthi...
This report takes an in-depth look at healthy living in the UKtoday. It examines the current habits of consumers, theirattitudes, actions already tak...
The September 2010 Men's Grooming report offers in-depthanalysis on the key parts of this market; including suncare, skincare, shaving, deodorants an...
This report provides detailed analysis on the keyissues surrounding the UK consumer's attitudes to health.SixthSense's recourse to extensive primary ...
This report provides in-depth analysis on this market's keyproduct lines; including bodycare, facial skincare, suncare,make-up and colour cosmetics, ...