Bicycles
This report explores what motivates people to cycle, and
outlines cycle frequency levels, usage, purchasing habits and
consumers' attitudes towards cycling. It also identifies factors
driving the market and profiles the market leaders (retailers and
brands).
The bicycle market is enjoying a perioid of renewed public
interest in cycling - a range of cycling campaigns and initiatives
continue to help drive participation rates. New technology presents
numerous opportunities to engage with the cycling audience;
e-commerce is becoming increasingly popular, smartphones allow
companies to target cyclists while out and about via mobile-enabled
internet, and cycling apps provide both retail and
information-based content to drive participation.
However, the industry must surmount certain challenges. Road
safety is a key barrier to cycling and one that is proving hard to
resolve; increased access to designated cycle lanes remains a
bugbear for cyclists and prospective cyclists alike. Given that
bicycles represent a medium to long-term investment for the
consumer, manufacturers must also find ways to precipitate trade
amongst the current owners.
To download a table of contents for this report, click
here.