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SixthSense™

Bicycles
£1750

Content
  • Introduction & ScopeToggle
    • Methodology
    • Abbreviations
  • Report Summary
  • Consumer BackgroundToggle
    • A weighty issue
    • Healthy cyclists
    • Green cyclists
    • Cycling Habits – Usage and Frequency
  • Motivation to CycleToggle
    • Fun first
    • Great intentions
    • Public transport and bikes do not mix
    • What defines a cycling life?
  • Purchase ActivityToggle
    • Bike ownership
    • Infrequent purchasing
    • Bikes are bought infrequently
    • Mountain bikes continue to reign
    • Two groups, same bike choices
    • Age plays a part in choice of bike
    • Cyclists group favours independent shops and online suppliers
    • Specialised versus supermarket
    • Supermarket sweep
    • Age determines shopping habits
    • Source: YouGov SixthSense Bicycles Survey (5-7 December 2011)
    • Cash or credit, sir?
    • Cash is king for the nationally representative
  • Cycle to Work schemeToggle
    • Knowledge is power
    • Less affluent display lack of awareness
    • Negative attitudes towards Cycle to Work scheme
    • Little interest in general
    • Improvements suggested for the Cycle to Work scheme
    • Marketing implications
  • DIY Bicycle Maintenance Toggle
    • Most do it themselves
    • Staying true to stereotypes
    • Cyclists group spend more on repairs and maintenance
  • Cycling AccessoriesToggle
    • Buying the extras
    • Get ‘appy’
    • Playing the safety card
    • Who’s buying?
    • Products wish list
  • Attitudes Towards Cycling Toggle
    • Safety is key barrier to cycling
    • The feel-good factor
    • Contention between cyclists and non-cyclists on the road
    • How to improve relationships between road users
    • Safety accessories
  • Market SizeToggle
    • Bicycle market faring well
    • Companies paint a positive picture
    • Specialist bike sector enjoys consistent growth
    • Participation levels continue to rise
    • London’s active cyclists
    • Electric bicycles
    • The Olympic effect
  • Company Profiles & BrandsToggle
    • Chain Reaction Cycles (CRC)
    • CycleSurgery
    • Evans Cycles
    • Giant
    • Halfords
    • Raleigh Bicycle Company
    • Tandem Group plc
    • Trek Bicycle Corporation
    • Wiggle
  • AdvertisingToggle
    • Consumer receptivity
    • Companies & brands
  • DistributionToggle
    • Local suppliers favoured
    • Online and on the high street
    • Own brand stores
    • Supermarkets
  • Market Drivers Toggle
    • Population forecasts present challenges and opportunities
    • Growth for the under-10s and over-45s
    • Employment levels and economic implications
    • Fuel costs
    • Online trends
    • Cycling associations
    • Cycling initiatives
    • Cycle hire schemes
  • The Future
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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