Catalogues and Mail-Order Shopping
This report quantifies usage of catalogues, in the context of
both related online trends and print media-based shopping. Also
explored are cross-channel trends; here, YouGov outlines the
propensity of consumers to begin their purchasing action in one
channel before completing the purchase in another retail
Research in the report gauges the influence of catalogues on
purchasing decisions that may be made elsewhere, such as online or
in-store. YouGov identifies which consumers have an affinity for
catalogue shopping; why they like it; whether they will continue to
use it in the future; and what they expect from the experience.
Growth in online shopping is transforming store-based retailing.
Subsequently, store-based retailers arequestioning whether they
will need as much space, or as many stores. However, other
store-based retailers have made clear their intention to use their
stores as service points to facilitate cross-channel shopping where
a purchase may be selected and purchased in one channel, including
catalogues, but collected by the customer from a store.
To download a table of contents for this report, click here.