Your cart: 0 items £0

YouGov - What the world thinks

  • About YouGov SixthSense
  • Buy reports
  • Contact YouGov
  • Help
  • Register
  • Login

:

:

Athens Login

SixthSense™

Catalogues and Mail-Order Shopping
£1750

Content
  • Introduction & ScopeToggle
    • Methodology
  • Report SummaryToggle
    • Home shopping is of growing importance to shoppers
    • Catalogues’ importance in home shopping
    • Cross-channel behaviour among catalogue shoppers
    • Opportunities for multi and cross-channel selling
    • Home shopping expenditure by channel
    • Payment preferences show credit shopping continues to appeal
    • Better prices provide the main motive for home shopping
    • Beginning the catalogue shopping journey
    • Maintaining an influence on shoppers through catalogues
    • Sustaining the relevance of catalogues
    • Engaging with clothing and footwear shoppers through catalogues
    • Engaging with household goods shoppers through catalogues
    • Engaging with leisure goods shoppers through catalogues
    • Brand engagement
    • Retaining relevance through high levels of satisfaction
    • Continuing the journey
  • Trends in Home ShoppingToggle
    • How is home shopping activity changing?
    • Affluent shoppers making more use of home shopping
    • Use of home shopping channels
    • Home shopping repertoires
    • Numbers of purchases by channel
    • Value of purchases by channel
    • Home shopping expenditure by channel
  • Channel UsageToggle
    • Online shoppers – ordered having browsed the internet
    • Email – ordered in response to email
    • Catalogue shoppers – ordered having browsed a printed catalogue
    • Direct response – ordered in response to advert in newspaper or magazine
    • Agency catalogue – ordered from an agent delivered catalogue
    • Direct mail – ordered in response to mail received in the post
    • Door drop – ordered in response to leaflet or loose insert
    • TV shoppers – influenced by TV shopping channels
    • Home shopping payment preferences
  • Motives for Shopping from HomeToggle
    • Advantages of home shopping
    • Disadvantages of home shopping
    • Integrating catalogues by leveraging cross-channel behaviour
    • Beginning the journey – catalogue customer recruitment
    • Maintaining an influence on shoppers through catalogues
    • Sustaining the relevance of catalogues
    • Engaging with clothing and footwear shoppers through catalogues
    • Clothing and footwear purchasers
    • Clothing and footwear expenditure
    • Clothing and footwear purchasers’ perceptions
    • Engaging with household goods shoppers through catalogues
    • Household goods purchasers
    • Household goods expenditure
    • Household goods purchasers’ perceptions
    • Leisure items and gift purchasers
    • Leisure items and gift expenditure
    • Fairly modest expenditure levels
    • Leisure items and gift purchasers’ perceptions
  • Brand EngagementToggle
    • Argos catalogue
    • Tesco Direct catalogue
    • Shop Direct Home Shopping
    • Next Directory
    • N Brown Group
    • Otto Group
    • M&S Home catalogue
    • Mothercare/Early Learning Centre catalogue
    • Boden catalogue
    • Laura Ashley Home catalogue
    • The White Company catalogue
    • Scotts & Co Direct Retailers
    • Lands’ End catalogue
    • Findel Home Shopping division
    • Betterware catalogue
    • Avon catalogue
    • John Lewis Home catalogue
    • Ann Summers catalogue
    • Screwfix catalogue
    • Wickes catalogue
    • Maplin Electronics catalogue
    • The Book People
    • Cotton Traders
    • Lakeland
    • Other catalogue retailing companies
  • Speed of deliveryToggle
    • Perceptions of delivery arrangements
    • Perceptions of shopping experience
  • Future Use of Catalogue Brands
  • Appendix
  • Downloads Toggle
    • Report PDF
    • Datasheet
    • Questionnaire
Back to Retail Reports Back to SixthSense

 

Brand Engagement
 
  • First
  • Previous
  • Next
  • Last
  • Pr...
    • First
    • Previous
    • Next
    • Last
LATEST RESEARCH | 24 May 2013
PreviousNext
  • Download a FREE executive summary of our Green and Electric Cars report
  • Download a FREE executive summary of our Savings and Investments Customer Journey report
  • The Influence and Importance of Food Provenance – FREE Executive Summary
  • Legal services 2011 - Download a FREE Executive Summary
  • Utilities 2012: Switching - Free Executive Summary
  • Legal Services - Download a Free Report Summary
  • Breakfast Habits - Download a FREE Report Summary

Copyright © 2011. YouGov plc is a company registered in England and Wales with company number 03607311.
YouGov plc, 50 Featherstone Street, London, EC1Y 8RT | Copyright Information | Terms and Conditions | Privacy Policy