The March 2012 Charity Shops report is YouGov SixthSense's
second on Charity Retailing. It features expanded coverage of
shopper behaviour and attitudes to reflect growth in multi-channel
shopping in the wider retailing context. The report also focuses on
the increased emphasis by charities on retailing new, as well as
second-hand, items to help raise money for their good causes.
The review considers recent developments in the sector, notably
how the use of charity shops may be changing in response to an
extended period of economic uncertainty and potentially worsening
personal finances for many people in the UK. The impact of the
economy on donations, occupancy costs and consumer spend is
assessed, as is the transference of non-store purchasing,
especially online, into the charity retailing sector.
The report includes an analysis of the retail offer of the
leading charities, and compares their ability to generate funds for
good causes from their retailing operations. Research into
shoppers' attitudes towards charity retailing and their motives for
buying both new and second-hand goods from charities is also
examined. The report also analyses the behaviour behind, and
reasons for, donating goods for resale to charities; as without a
good supply of saleable goods, continued expansion of charity shop
numbers is unsustainable.
To download a table of contents for this report, click