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SixthSense™

Christmas Spending 2010
£1000

Content
  • Introduction & ScopeToggle
    • Methodology
  • Report SummaryToggle
    • Cards, decorations and trees likely to be worst affected
    • Cutting back for Christmas 2010
    • Gifts the biggest category of spend
    • Food and drink spend fairly stable
    • Obtaining best value a high priority
    • Spending optimism among younger people
    • Financial indiscipline always likely
    • Promote early, promote hard
    • Online likely to take its biggest ever share of gift sales
    • High visibility required for online
    • Most popularly bought gifts
    • Most wanted gifts
    • Many people unsure of what they want
  • Drivers of ChangeToggle
    • Retailers likely to feel the HEAT
    • January VAT hike could boost pre-Christmas spending
    • Lull before the storm?
    • Consumer confidence weak
    • Positive economic indicators are weak
    • Population trends positive
  • Food and DrinkToggle
    • The centerpiece of Christmas celebrations
    • Who’s planning to spend the most?
    • Attracting below average spenders
    • On balance people will be spending less this Christmas
    • Who’s planning to spend more?
    • Who’s planning to spend less?
  • Cards, Trees and DecorationsToggle
    • The easy way to make savings
    • Who are the high spenders?
    • Strong evidence of economising
    • Who’s intending to spend more?
  • Gifts for Family and FriendsToggle
    • The largest component of expenditureToggle
      • Who’s cutting back?
    • Who are the highest spenders?
    • Who gets by on spending the least?
    • Strong evidence of cutting back
    • Who’s spending more?
  • Attitudes towards Christmas SpendingToggle
    • Prudence prevalent for Christmas 2010
    • Who are the budget conscious?
    • Over spending is almost inevitable
    • Money is tight, but some will still splash out
    • Who’s splashing out?
    • Who’s prone to over spending?
    • Early birds get what they want
    • Who intends to start their shopping early?
    • Late-comers leave it to chance
    • Who are the last minute chancers?
    • Discount days encourage bargain mindset
    • Who waits for discount days?
  • Online & Mail Order Toggle
    • Gift buying exceeds 80%
    • Who’s doing most of their gift shopping online?
    • Who’s not using online at all?
    • Rise of online but decline of mail order
    • Who’s using mail order for Christmas 2010?
  • Most Popular Gifts to GiveToggle
    • Three categories dominate
    • Books
    • Clothing
    • Music and entertainment
    • Fragrance
    • Alcoholic drink
    • Cosmetics and skincare
    • Toys and games
    • Shopping or gift vouchers
    • Cash
    • Jewellery
    • Variations in gifting for other types of gift
  • Most Wanted Gifts Toggle
    • Clothing
    • Books
    • Most give what they want to receive (or vice versa)Toggle
      • Variations in preferences for other types of gift
    • Cash
    • Music and entertainment
    • Fragrance
  • Most Wanted Gadgets Toggle
    • Gadgets a popular present for Christmas 2010
    • Laptops and Apple products dominate
    • Who wants gadgets?
  • Insight and implicationsToggle
    • Christmas more important than ever to retailers
    • A child-like financial mind-set evident at Christmas time
    • Getting away from austerity
    • …..but value a critical attribute in 2010
    • Early promotions attract early shoppers
    • Discount days trigger spend
    • Getting it online
    • Leveraging social media and online
  • DownloadsToggle
    • Datasheet
    • Report PDF
    • Questionnaire
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