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SixthSense™

Corporate Social Responsibility
£2500

Content
  • IntroductionToggle
    • Report summary
  • Drivers of ChangeToggle
    • Climate change and the legislative framework
    • Corporate responsibility
    • Ethical trade
    • Environmental impact
    • The wider business context
  • Trends and MomentumToggle
    • Limited reporting and disclosure
    • Absolute reduction in emissions
    • Ethical clothing a major growth area
    • Proactive ethical sourcing not policing
    • Marketing increasingly important
    • Turning PR disasters into brand enhancing opportunities
  • Brand DirectionToggle
    • Marks & Spencer
    • Next
    • Debenhams
    • River Island
    • H&M
    • Gap
    • Inditex
  • The ConsumerToggle
    • Minority group influenced by CSR
    • Modest potential backlash on ethical sourcing failings
    • But a proven transgression would have a serious impact
    • Retailers expected to have a proactive role
    • Customers want on-product assurance
    • Awareness of the ETI
    • Majority in favour of an ETI endorsed logo
    • Shoppers have relatively low levels of trust in retailers
  • Impact of InnovationToggle
    • Ethical labeling
    • Clearout for charity
  • Positioning and Proposition Development OpportunitiesToggle
    • Clothing retailers have a poor track record on environmental disclosure
    • Retailers need to do more to satisfy consumers about their ethicality
    • Partnership approach to supply chain monitoring
    • Ethicality is not a price premium opportunity
  • DownloadsToggle
    • Report
    • Questionnaire
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LATEST RESEARCH | 19 May 2013
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