This report considers shopper attitudes and behaviour in
relation to the ethical and environmental policies, practices and
initiatives of the UK's leading retail companies.
The report provides insights into areas of brand positioning and
retail proposition development that retailers seeking to have a
robust ethical and environmental policy need to consider. It
addresses the issue of ethical and environmental responsibility
through analysis of perceptions of retailer performance based on
consumer research.
To download a full table of contents for this report,
click here.