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SixthSense™

Domestic Appliances
£1750

Content
  • Report SummaryToggle
    • Key market highlightsToggle
      • Key Market Highlights
      • Key market drivers
      • Key brand insights
      • Key consumer insights
      • The future
  • IntroductionToggle
    • Report coverage
  • General Drivers of ChangeToggle
    • Slowdown in UK economy cannot be ignoredToggle
      • Environmental issues
    • Slump in housing market provides a major shock ...
    • ... with new house builds also down
    • Confidence suffers in the face of these multiple problems ...
    • ... with consumer expenditure suffering
    • Home improvement remains a key driver
    • Growth in UK households continues to offer market opportunities
    • One-person households also represent a good opportunity
    • Infrequency in purchasing by consumers needs to be noted
  • Market Size, Structure and DevelopmentToggle
    • Retail sales suffer from the impact of recession
    • Short-term future looks positive
    • Laundry appliances dominate sales
    • Cold appliances and cookers/microwaves jostle for second place
    • Dishwashers are a small but growing niche
  • Trends and MomentumToggle
    • Replacement purchases dominates recent spending
    • Large electrical household items are not viewed as everyday purchases
    • Competing NeedsToggle
      • ... as consumers increasingly want to spend money on themselves
    • Future NeedsToggle
      • Washing machines are most likely to be in demand
      • Women think more about practical needs
      • Higher income consumers show a greater interest in innovation
  • Cold AppliancesToggle
    • Introduction
    • SummaryToggle
      • What consumers think
      • Market assessment
      • Future directions
    • Market SizeToggle
      • Badly affected by economic slowdown
      • Signs of improvement expected during 2010
    • SegmentationToggle
      • Fridge-freezers dominate market
      • Dedicated freezers hold niche status
      • Stand alone sales continue to prove popular with consumers
      • Interest in split sector is stimulated by popularity of US side-by-side models
    • Ownership LevelsToggle
      • Household size impacts greatly in ownership
      • Young adults opt for dedicated fridges
      • Londoners prefer combined units
      • Drinks chillers appear up and coming
    • Consumer attitudes towards future purchasesToggle
      • Fridge-freezers most popular future purchase
    • Brands and brand awarenessToggle
      • Brand appeal
      • Hotpoint is the clear leader in terms of consumer preferences
    • Distribution sourcesToggle
      • Electrical multiples set to retain standing in market
      • Supermarkets set to extend presence further in sector
      • On-line has significantly more potential
  • Laundry AppliancesToggle
    • SummaryToggle
      • What consumers think
      • Market assessment
      • Future directions
    • Market sizeToggle
      • Added value helps stem decline in market value
      • Necessity of laundry appliances will assist recovery of market
    • SegmentationToggle
      • Washing machines account for two-thirds of the market
      • Tumble dryers build share
      • Washer dryer sales feel the squeeze
      • Larger capacity machines grow in popularity
      • Freestanding machines continue to be popular
    • Ownership LevelsToggle
      • It’s a generation thing
      • Larger households affect ownership of dedicated dryers
      • Built-in laundry attracts young adults
      • Household income matters when it comes to ownership
    • Consumer attitudes towards future purchasesToggle
      • Washing machines and washer dryers record highest level of interest
    • Brands and brand awarenessToggle
      • Brand appeal – washing machines, washer/driers
      • Brand appeal – tumble driers
    • Distribution sources
  • DishwashersToggle
    • Introduction
    • SummaryToggle
      • Overview
      • What consumers think
      • Market assessment
      • Future directions
    • SegmentationToggle
      • Income and socio-economic status major ownership factors
      • Age brings experience
      • Slimline models record more universal ownership levels
      • Table top units are a niche product
    • Brands and brand awarenessToggle
      • Brand appeal
    • Distribution sources
  • Cookers and MicrowavesToggle
    • Introduction
    • SummaryToggle
      • Overview
      • What consumers think
      • Market assessment
      • Future directions
    • Market SizeToggle
      • Economic slowdown hits sector badly
      • Recovery set for 2010
    • Market SegmentationToggle
      • Cookers are by far the most important sector by value
      • Microwave oven sales are less affected by recession
      • Integrated cookers suffer from as kitchen refits dip during recession
    • Ownership LevelsToggle
      • Young adults have different ownership characteristics
      • Higher socio income groups show preferences for certain built in appliances
      • Availability of gas is an issue
      • Range cookers and microwaves have universal appeal
    • Consumer attitudes towards future purchasesToggle
      • Cookers facing stiff competition from microwave ovens
      • Microwaves hold strong interest amongst consumers
      • Male interest in new technology offers particular opportunities
    • Brands & Brand AwarenessToggle
      • Market Share
      • Brand appeal – cookers & microwave ovens
      • Brand appeal – microwave ovens
    • Distribution SourcesToggle
      • Current channels
      • Electrical multiples important for both cookers and microwaves
      • Other retailers have mixed prospects
      • Interest in on-line purchasing varies
  • Background Information to the Key Players
  • DownloadsToggle
    • Questionnaire
    • Datasheet
    • Report PDF
    • Updates
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