The UK is a large and vibrant market for greeting cards. That
said, conditions have been changing, which have affected both
demand and supply.
The market has been subject to some major changes in the supply
chain in the last five or six years. Alongside this, online
sales of both standard and personalised conventional greeting cards
have been rising. Factors including alternative methods of
communication and continuing recession are also impacting on
Within this wider context, this report studies consumer
attitudes and buying habits, and sets out to assess the market's
health and likely future. We consider the strengths and weaknesses
of alternatives, including digital, and their possible implications
for future trends in the market.