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Household Goods Retailing
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Content
  • Report SummaryToggle
    • Key market highlights
    • What shoppers think
    • Market assessment
    • Future directions for DIY & garden centres
  • IntroductionToggle
    • Introduction
    • Definitions & methodology
  • Drivers of ChangeToggle
    • Home ownership high in the UK
    • House moving is a trigger to activity
    • Willingness to invest in the home
    • Increased numbers of households
    • An ageing population
    • Greener lifestyles
  • TrendsToggle
    • Cold winter helps concentrate the mind
    • Do It Yourself rather than Do It For Me
    • Non-essential work deferred
    • DIY product trends
    • Grow your own
    • Garden product trends
  • MomentumToggle
    • Easter rebellion on price
    • DIY retailers sales shrank in 2009
    • Q1 2010 shows some signs of recovery
  • Market EstimatesToggle
    • Market estimates
    • Increased competition from major grocers
  • The ConsumerToggle
    • Redecorating cyclesToggle
      • Average redecorating cycle for lounges is 5 years
      • Fashion versus function
      • High frequency decorators
      • Keeping it fresh
      • Making it last
      • Low frequency decorators
      • Implications & opportunities for proposition developmentToggle
        • Longevity through quality materials
        • Low cost makeovers
        • Middle ground is the biggest element of the market
    • Growing your ownToggle
      • Green fingered British
      • Experienced growers
      • Newbie growers
      • No space to grow
      • No time to grow
      • Non growers
      • Implications & opportunities for proposition developmentToggle
        • Encouraging new growers
        • Invest from the start
        • Space saving solutions
        • Access to an allotment
        • Digging out of austerity
        • Allotmenteers
        • Allotment wannabes
        • Quite happy growing at home
        • Urban Scots need to campaign for more allotments
        • Plenty of scope for local land share schemes
  • How people choose DIY & gardening productsToggle
    • In-StoreToggle
      • Stores continue to be the prime influence
      • Physical experience of the product counts
      • Advice from store staff sought
      • Implications & opportunities for proposition development
    • OnlineToggle
      • Online increasingly important
      • Online product researching is widespread
      • Online price checking also widespread
      • Online product reviews less widely used
      • Online buying
      • Implications & opportunities for proposition development
    • Print mediaToggle
      • Print media a lesser influence
      • Implications & opportunities for proposition development
    • TVToggle
      • TV a minor influence
  • Use of RetailersToggle
    • DIY retailersToggle
      • Major DIY stores continue to dominate the market
      • Other DIY specialists being eclipsed
      • Screwfix developing into a major player
      • Argos & Tesco emerging as popular source for DIY goods shopping
      • Builders' merchants important for DIYers
      • Amazon is the leading source of online shopping
      • Usage of kitchen & bathroom specialists is limited
    • Gardening retailersToggle
      • Major DIY stores are key players
      • Tesco & other supermarketsestablishing a significant presence
      • Specialist garden centres underperforming
      • Argos & Amazon far less widely used gardening than DIY
      • Online & direct purchasing grow in importance
  • Brand UsageToggle
    • B&QToggle
      • Key strengths of appeal
      • Implications & opportunities for proposition development
    • HomebaseToggle
      • Key strengths of appeal
      • Implications & opportunities for proposition development
    • WickesToggle
      • Key strengths of appeal
      • Implications & opportunities for proposition development
    • ScrewfixToggle
      • Key strengths of appeal
      • Implications & opportunities for proposition development
    • Builders' merchantsToggle
      • Key strengths of appeal
      • Implications & opportunities for proposition development
    • Any other specialist DIY retailerToggle
      • Key strengths of appeal
      • Implications & opportunities for proposition development
    • ArgosToggle
      • Key strengths of appeal
      • Implications & opportunities for proposition development
    • Tesco & Tesco DirectToggle
      • Key strengths of appeal
      • Implications & opportunities for proposition development
    • Any specialist garden centreToggle
      • Key strengths of appeal
      • Implications & opportunities for proposition development
  • Brand DirectionToggle
    • DIY storesToggle
      • Kingfisher UK & Ireland
      • Homebase
      • Travis Perkins Retail
      • Focus DIY
      • Topps Tiles
      • Bathstore.com
      • Brewers
    • Garden CentresToggle
      • Dobbies
      • The Garden Centre Group
      • Notcutts
  • Brand MomentumToggle
    • Very little growth in 2008/09
    • Wide variation in profit performance
    • Margins generally weaker in 2008/09
    • Race for space continues
  • Impact of InnovationToggle
    • Rear your own
    • Get into gardening
    • B&Q's DIY.com aims to harness the power of interaction
    • Garden shopping parks as an antidote to retail parks
  • Opportunities for Positioning & Proposition DevelopmentToggle
    • How good does the product need to be?
    • How competitive do prices have to be?
    • Online is about more than just selling
    • Bringing online values into stores
  • DownloadsToggle
    • Tables
    • PDF Report
    • Questionnaire
    • Results
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LATEST RESEARCH | 21 May 2013
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