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Household Goods Retailing
£1750

Content
  • Report SummaryToggle
    • Key market highlights
    • What shoppers think
    • Market assessment
    • Future directions for furniture & floorcoverings retailing
  • IntroductionToggle
    • Introduction
    • Definitions & methodology
  • Drivers of ChangeToggle
    • Spend on the home has become low priority
    • Buy now pay later strategy back-fired in the credit crunch
    • Sympathetic lenders boosting credit facilities
    • Furniture as fashion
    • Durability & replacement cycles
  • TrendsToggle
    • Companies of all sizes falling in the downturn
    • More retail failures in prospect
    • Good time to go
    • Good time to grow
    • Product trends
    • Medium term demographic trends are positive
  • MomentumToggle
    • Q4 2009 rally not sustained
    • Category is fragmented
    • Furniture specialists losing out to non-specialists
    • Independents under pressure
  • The ConsumerToggle
    • Upholstered furnitureToggle
      • Triggers & motives for replacement
      • How long do people make upholstered furniture last?
    • FloorcoveringsToggle
      • Triggers & motives for replacement
      • The decision-making process
  • Brand UsageToggle
    • Brand usage
    • IKEA
    • Any furniture specialist
    • Any DIY store
    • Carpetright
    • Argos
    • Any floorcovering specialist
    • Any department store
    • Any supermarket
    • Any home shopping retailer
  • Brand DirectionToggle
    • IKEA
    • DFS
    • Steinhoff UK
    • Carpetright
    • Dreams
    • Furniture Village
    • Laura Ashley
    • SCS
    • The Range
    • Habitat
    • Allied Carpets
  • Brand MomentumToggle
    • Sales growth hard to come by
    • Limited instances of profits growth
    • Margins generally weaker in 2008/09
    • Opportunistic expansion
  • Impact of InnovationToggle
    • Mydeco takes online into stores
    • Posturing for comfort
    • Conran Shop pops up in Westfield, London
    • Customer centric manufacturing
    • Help yourself
  • Opportunities for Positioning & Proposition DevelopmentToggle
    • Furniture specialists need to exploit product & people engagement
    • Longer guarantees will reassure those seeking quality
    • Manufacturing led industry adopting more customer centric focus
    • Integrate online to create new opportunities
    • Not just more product online but easier access to credit as well
  • DownloadsToggle
    • Sales & Profit Tables by Company
    • Report
    • Results
    • Questionnaire
    • Supplements
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LATEST RESEARCH | 26 May 2013
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