The January 2012 Household Cleaning Products reports looks at
the attitudes, buying and consumption behaviour of consumers when
it comes to cleaning and dish-care products and describes how these
products are developing to meet the needs of today's consumers.
Cleaning and dish care is a market that every UK household buys
into - to a greater or lesser extent. While very few people love
cleaning (6%) most people agree that it is necessary for their
house to be clean, either because they know it is expected
(especially women) or for hygiene reasons (mainly men).
To download a table of contents for this report, click here.