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SixthSense™

Household Goods Retailing
£1750

Content
  • Report SummaryToggle
    • Key Market Highlights
    • What Shoppers Think
    • Market Assessment
    • Future Directions for Household Goods Retailing
  • IntroductionToggle
    • Definitions and Methodology
    • Abbreviations & Acronyms
  • Drivers of ChangeToggle
    • Economic Outlook Favourable for Borrowers
    • Only Good Quality Borrowers Need Apply
    • Coalition Government Adding Uncertainty
    • Minimal Economic Growth in the First Quarter of 2010
    • Depression in Recession
    • Spending being squeezed
    • Positive Trends in House Prices
    • Good Time to Invest in the Home
    • Impact of the World Cup
    • Medium Term Demographic Trends are Positive
    • Ageing Population
  • TrendsToggle
    • Most types of household goods are a low spending pritority
    • Save not spend signifies prudent thinking
    • New technology driving aspirations
    • Greater use of online for shopping, information and research
    • Digital TV switchover triggering upgrading
    • What are early adopters looking at?
    • White goods hit by the slowdown in the housing market
  • MomentumToggle
    • Everything to play for
    • Q1 2010 shows positive trend
    • Major grocers looking to non-food sales to drive top line growth
    • Household goods retailers losing share
    • Online specialists gaining versus stores
    • New entrants make life interesting for shoppers & retailers alike
  • The ConsumerToggle
    • Seeing in-store is believing
    • But in-store advice is low priority
    • Online research & reviews most important for electrical goods
    • Print media a lesser influence
    • Online purchasing widespread in elecrtricals
  • Implications & opportunities for proposition developmentToggle
    • Electrical goods
    • Furniture
    • DIY goods
  • Usage of supermarkets & department storesToggle
    • Tesco & Asda - leading non-specialist for household goods
    • John Lewis dominates the leading department stores
  • Household goods purchasing from supermarketsToggle
    • Small & easily understood electrical goods work best in supermarkets
    • TV, DVD and computers attract men
    • Gardening an important category for supermarkets
    • Low interest in big ticket electrical goods
    • Furniture for home delivery
    • Implications & opportunities for proposition development
  • Household goods purchasing from department storesToggle
    • Fewer than half of adults buy from department stores
    • Range differentiation in small appliances
    • TV, DVD attracts C2DEs
    • Big ticket electricals marginally more popular in department stores
    • Gardening & DIY of greater significance than furniture
    • Implications & opportunities for proposition development
  • Supply - Companies and BrandsToggle
    • Brand UsageToggle
      • Tesco
      • Asda
      • J Sainsbury
      • John Lewis
    • Brand DirectionToggle
      • Major Supermarkets
      • Major technology specialists
      • Household goods in clothing & department storesToggle
        • Marks and Spencer
        • Next
        • Debenhams
      • Online and TV channel specialists
    • Brand MomentumToggle
      • Grocers & value retailers out-performing
      • Profits growth outstripped sales growth
      • Margins generally weaker in 2008/09
      • Race for space continues
    • Impact of Innovation
    • Opportunities for Positioning & Proposition Development
  • DownloadsToggle
    • Appendix One
    • Questionnaire
    • Report PDF
    • Datasheet
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