The May 2010 Household Paper Products report looks at the
attitudes, buying and consumption behaviour of consumers when it
comes to household paper products and describes how these products
are developing to meet the needs of today's consumers.
While most purchasing of household paper products is needs led,
and therefore cushioned to some extent from variations in consumer
confidence, value growth in the market has been pinned back amid
tough economic conditions as consumers seek out greater value.
Price promotion activity dominates the household paper products
purchasing landscape compromising brand loyalty and blunting the
impact of other marketing tools such as new product development and
YouGov SixthSense's research asked consumers about their
attitudes towards household paper products, concentrating on three
- Kitchen towel
- Toilet tissue
- Facial tissues.
For this report YouGov SixthSense commissioned a survey among
its online panel, drawing on a nationally representative sample of
1,884 UK adults aged 16+
To download a full table of contents for this report, click here.