The January 2012 Laundry report explores how difficult economic
conditions are reshaping the laundry products market in the UK
forcing consumers to make savings on their everyday essential
purchases. Price promotions are the key determinant in product
choice for most consumers but not at the expense of efficacy.
1 in 5 consumers have changed the product they buy in the past 12
months, over half of those to take advantage of special offers. The
way we do our laundry is changing too though - 7 out of 10
consumers have made a change to their routine, more than half of
those by turning down the temperature at which they do their
washing. Consumers are being kinder to the environment by watching
their energy bills.
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