Houseplants & Cut Flowers
Cut flowers and house plants are not an essential purchase and
as such the economic downturn presents the flower and plant
industry with challenges and opportunities. However, they continue
to be valued as affordable gifts and associated with recurring, if
infrequent, special occasions.
This review of the cut flowers and houseplant market looks at
why people decide to buy, how much they spend and particularly
which retailing outlet they are prepared to buy from. It considers
the motivation and frequency of cut flower and house plant
purchases and looks in detail at giving occasions and gifting in
general. It considers the feel good factor associated with cut
flowers and consumers' use of them as natural, living products.
Over two dozen questions were asked in total, covering
the following topics:
- Garden ownership and access - Size of garden, levels of
gardening, reasons for gardening and types of products grown by
gardeners.
- Cut flower purchasing - Frequency of cut self-purchasing and
gift purchasing. Occasions on which flowers are purchased as
gifts
- Aspects considered important in cut flower self-purchasing and
gift purchasing
- Retail outlets used to purchase cut flowers
- Preference for single flowers versus mixed bouquets
- General attitudes towards cut flowers and cut flower
retailers
- Rooms in the home in which cut flowers are displayed
- Amount spent on cut flower self-purchasing and gift
purchasing
- Favourite types of cut flowers
- Houseplant purchasing
- Frequency of houseplant self-purchasing and gift
purchasing
- Occasions on which houseplants are purchased
- Retail outlets used to purchase houseplants
- General attitudes towards houseplants
- Rooms in the home in which houseplants are displayed
To download a table of contents for this report, click here.
To buy the Houseplants and Cut Flowers report, click here.