The January 2012 Houseplants & Cut Flowers report looks at
why people decide to buy, how much they spend and particularly
which retailing outlet they are prepared to buy from. It considers
the motivation and frequency of cut flower and house plant
purchases and looks in detail at giving occasions and gifting in
general. It considers the feel good factor associated with cut
flowers and consumers' use of them as natural, living products.
Cut flowers and house plants are not an essential purchase and
as such the economic downturn presents the flower and plant
industry with challenges and opportunities. However, they continue
to be valued as affordable gifts and associated with recurring, if
infrequent, special occasions.
To download a table of contents for this report, click here.