Your cart: 0 items £0

YouGov - What the world thinks

  • About YouGov SixthSense
  • Buy reports
  • Contact YouGov
  • Help
  • Register
  • Login

:

:

Athens Login

SixthSense™

Houseplants & Cut Flowers
£1750

Content
  • Report Summary
  • Introduction Toggle
    • Definitions and methodology
  • Drivers of ChangeToggle
    • More households to target
    • Ageing population: a godsend
    • The economy: still not rosy
    • Flowers & plants as ‘gloom-busters’?
    • Wealthier ABC1s a cash cow
  • Social TrendsToggle
    • Weddings in decline
    • A right royal boost for British blooms
    • Romance blooms in later life
    • Cutting back on funeral flowers for charity
    • A nation of gardeners
    • Shrinking gardens
    • Flower power
    • Table decorations
    • Fewer over-65s with broadband
  • MomentumToggle
    • A reliance on imports
    • British growers benefit as sterling weakens
    • Native varieties increase choice
    • Ethical blooms fade
    • No sweet smell of success
    • World Flowers withers
  • The MarketToggle
    • Flower market stalls
    • Supermarkets bolster cut flowers
    • Pot plants bouncing back
    • The war of the roses
    • Artificial flowers blossom
  • The Consumer – Cut Flower UsageToggle
    • Flower buyers
    • Non-buyers of cut flowers
    • Implications and opportunities for proposition development
    • Online tools to assist ‘engagement’ and navigation
    • Purchasing frequency for cut flowers for self/home
    • Special occasion buyers
    • Monthly buyers
    • Frequent buyers
    • Cut flowers are gifts
  • Purchasing frequency for cut flowers as gifts Toggle
    • Personal occasions drive gift purchases
    • Monthly buyers
    • Frequent buyers
    • Implications and opportunities for proposition development
  • Factors influencing purchase of cut flowers for self/homeToggle
    • Counting the costToggle
      • Implications and opportunities for proposition development
    • Favourite flowersToggle
      • Implications and opportunities for proposition development
    • Colour and scentToggle
      • Implications and opportunities for proposition development
    • Co-ordinating with the homeToggle
      • Implications and opportunities for proposition development
    • Factors influencing purchase of cut flowers for someone elseToggle
      • Implications and opportunities for proposition development
    • Ways with flowersToggle
      • Implications and opportunities for proposition development
    • Saying it with flowersToggle
      • Implications and opportunities for proposition development
    • Purchasing preferencesToggle
      • Implications and opportunities for proposition development
    • No need to gild the lilyToggle
      • Implications and opportunities for proposition development
  • The Consumer – Houseplant UsageToggle
    • Houseplant buyersToggle
      • Implications and opportunities for proposition development
    • Frequency of buying houseplants for self/homeToggle
      • Implications and opportunities for proposition development
    • Houseplant buying occasionsToggle
      • Implications and opportunities for proposition development
    • Consumer attitudes to houseplants (gifts)Toggle
      • Implications and opportunities for proposition development
    • General consumer perceptions of houseplantsToggle
      • Implications and opportunities for proposition development
    • Room for houseplants Toggle
      • Implications and opportunities for proposition development
  • Flowers and ‘the Competition’
  • Choice of RetailerToggle
    • Cut flower retailers
    • Grocery multiples dominate the market
    • Tesco tussles with high-street florists
    • Florists have good all-round appeal
    • M&S customers match keen cut flower buyers
    • Online florists still a niche
    • Market traditions
    • A convenient step too far
    • Source of purchase of houseplants
    • Garden centres important for indoor gardeners
    • Tesco top for houseplants
    • DIY sheds grow houseplant sales
  • Brand Usage Toggle
    • TescoToggle
      • Key strengths of appeal for cut flowers
      • Key strengths of appeal for houseplants
      • Implications and opportunities for proposition development
    • High-street floristToggle
      • Key strengths of appeal for cut flowers
      • Key strengths of appeal for houseplants
      • Implications and opportunities for proposition development
    • Garden centresToggle
      • Key strengths of appeal for cut flowers
      • Key strengths of appeal for houseplants
      • Implications and opportunities for proposition development
    • Marks & SpencerToggle
      • Key strengths of appeal for cut flowers
      • Key strengths of appeal for houseplants
      • Implications and opportunities for proposition development
    • MorrisonsToggle
      • Key strengths of appeal for cut flowers
      • Key strengths of appeal for houseplants
      • Implications and opportunities for proposition development
    • InterfloraToggle
      • Key strengths of appeal for cut flowers
      • Implications and opportunities for proposition development
    • Market stallsToggle
      • Key strengths of appeal for cut flowers
      • Key strengths of appeal for houseplants
      • Implications and opportunities for proposition development
    • DIY storesToggle
      • Key strengths of appeal for houseplants
      • Implications and opportunities for proposition development
  • Brand Momentum Toggle
    • Tesco
    • Sainsbury’s
    • Morrisons
    • Marks & Spencer
  • Impact of Innovation Toggle
    • Social network marketing
    • Heaven scent
    • Longer-lasting blooms
    • Pollen-free flowers
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
Back to Retail Reports Back to SixthSense

 

Brand Usage
 
  • First
  • Previous
  • Next
  • Last
  • First
  • Previous
  • Next
  • Last
LATEST RESEARCH | 23 May 2013
PreviousNext
  • Download a FREE executive summary of our Green and Electric Cars report
  • Download a FREE executive summary of our Savings and Investments Customer Journey report
  • The Influence and Importance of Food Provenance – FREE Executive Summary
  • Legal services 2011 - Download a FREE Executive Summary
  • Utilities 2012: Switching - Free Executive Summary
  • Legal Services - Download a Free Report Summary
  • Breakfast Habits - Download a FREE Report Summary

Copyright © 2011. YouGov plc is a company registered in England and Wales with company number 03607311.
YouGov plc, 50 Featherstone Street, London, EC1Y 8RT | Copyright Information | Terms and Conditions | Privacy Policy