Customer loyalty programmes remain very popular
with both businesses and consumers. New schemes are being launched
and participation in customer loyalty programmes is high and
rising. However, the key question is: does this make customers
spend more with businesses whose schemes they participate in? New
research for this report assesses consumers' participation in
customer loyalty programmes to gauge what, if any, impact the
rewards and benefits of these programmes have on spending patterns
Further research assesses how participants prefer to receive
offers from schemes and considers receptivity to increased use of
online communications, especially coupons and vouchers, which is
part of a trend to increase the amount of online, rather than
postal, communications within loyalty schemes.
To download a full table of contents for this
report, click here.