Customer Loyalty Programmes - opportunities for proposition development | Market Research | SixthSense | Market Reports

SixthSense™

Loyalty Schemes 2011
£2500

Content

Introduction & ScopeToggle
- Methodology
Report SummaryToggle
- Receptive UK shoppers
- Tesco leads the way
- Influence of schemes on shopper’s behaviour
- Development opportunities
Secure future for schemesToggle
- Key opportunities
- Key threats
Drivers of changeToggle
- Striving for points of difference in over supplied markets
- Loyalty programmes create a strong points of difference
- Businesses striving to be customer centric
- Using the data for commercial advantage
- Programmes create an all important communications channel
- Economically hard-pressed consumers need to stretch their spending
- Long term investment for long term payback
Trends and momentum Toggle
- Participation levels
- More active participants than ever before
- Reward escalation
New schemes launchedToggle
- 2011
- 2010
- 2009
Other types of rewards for regular customers
Newer schemes showing important variations
Key influences on retailer managed programmesToggle
- What started as a point of difference is becoming a point of comparison
- Schemes get businesses closer to their customer
- More issuers increases the rate that rewards are earned
Key influences on multi-issuers schemesToggle
- Bigger schemes means more rewards
- Online shopping boosting “money for nothing” schemes
- But what benefit to issuers?
Key influences on leisure and travel related schemesToggle
- High and rising cost of fuel affecting motorists
- Downturn and eco-awareness affecting air travel
Brand directionToggle
- Tesco ClubcardToggle
- Nectar CardToggle
- Boots Advantage CardToggle
- Co-operative Membership CardToggle
- Other retailer sponsored points-based loyalty schemesToggle
- Retailer paid for discount schemesToggle
  - The Body Shop Love Your Body Card
  - Blacks Discount Card Scheme
- Free membership schemes offering deals and offersToggle
- Retailer branded payment cardsToggle
- Bank and third party branded payment cardsToggle
- Other multi issuer rewards and cashback schemesToggle
- Fuel based rewards programmesToggle
- Air travel loyalty programmesToggle
  - Air Miles
  - BA Miles
- Fast food outlet rewards programmesToggle
- Coupon and voucher schemesToggle
Retailer Card Schemes - Usage and InfluenceToggle
- Usage of retailer schemes
- Influence of retailer schemes
- Brand UseToggle
Multi-issuer rewards and cashback schemes - usage and influenceToggle
- Usage of multi-issuer schemes
- Influence of multi-issuer schemes
- Brand UseToggle
Payment cards offering rewards - usage and influenceToggle
- Usage of payment card schemes
- Influence of payment card schemes
- Brand UseToggle
Travel, fuel and eating rewards schemes – usage and influenceToggle
- Usage of travel and eating rewards schemes
- Influence of travel and eating rewards schemes
- Brand UseToggle
School and community group voucher schemesToggle
- Usage of school and community group voucher schemes
- Influence of school and community group voucher schemes
- More about CSR than loyalty
- Brand useToggle
  - Tesco for Schools and Clubs
  - Sainsbury’s Active Kids
Coupons and vouchers – attitudes and behaviourToggle
- Distribution methodsToggle
  - Postal communications
  - Online communications
- Importance of coupons and vouchersToggle
- Use of online coupons and vouchersToggle
Attitudes to loyalty schemesToggle
- Loyalty point usage
- Attractions of loyalty schemes
- Future wishes
The impact of innovationToggle
- Location, location, location
- Paper versus mobile phone discount vouchers
- Using loyalty points to driving multi-channel business
- Advantage Boots
- ICE will melt into obscurity without a major issuer
Customer Loyalty Programmes - opportunities for proposition developmentToggle
- Participation rates up
- Influencing behaviour
- Attracting high spenders to payment card linked schemes
- Rewarding accumulators
- Broader issuer base
- Postal versus online communications
- Engagement through online coupons
- Attracting reluctant participants
Secure future for schemesToggle
- Key opportunities:
- Key threats:
DownloadsToggle
- Questionnaire
- Report PDF
- Datasheet

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Customer Loyalty Programmes - opportunities for proposition development

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Loyalty Schemes 2011
£2500

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Customer Loyalty Programmes - opportunities for proposition development

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YouGov - What the world thinks

SixthSense™

Loyalty Schemes 2011 £2500

Content

Customer Loyalty Programmes - opportunities for proposition development

LATEST RESEARCH | 25 May 2013

Loyalty Schemes 2011
£2500