Online Grocery Shopping
This review assesses why are some people more inclined to use
online grocery shopping services than others and assesses whether,
and to what extent, online food shopping complements or replaces
store-based food shopping. It also considers what direction the
major players in the market are taking and assesses how online fits
in with their store-based operating model and whether there is
scope for more players to enter the market.
It should be noted that YouGov SixthSense research was conducted
via an online panel. Although the sample is nationally
representative, given the nature of the subject matter, results are
not indicative of the UK as a whole. Rather they reflect usage
patterns and attitudes among the online community, where, it must
be accepted, usage of online shopping is higher than among the
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