Paying for Time: The Future of Retailing
This report deals with three inter-related issues, which can be
summarised as the impact of new technology on the retail industry,
discount delay and rapid retailing. The aim of the report is to
assess how new technology can play a role in helping retailers
improve their profitability in a world where consumers often want
instant gratification of their wants, but may be persuaded to delay
gratification if the appropriate rewards are provided (e.g. lower
prices). For example, is the growth of multichannel retailing and
the impact of new technology altering customers' expectations of
speed/tolerance of delay?
This report addresses a fundamental question: Can the bricks and
mortar operations of retailers (and bricks and mortar-only
retailers) compete against the online world by using in-store
technology?
The notion of discount delay is bound up with a host of
psychological, economic and sociological motivations and factors
that collectively influence what can be called "the price of
impulse".
Buy Report