The November 2011 Paying for Time: The Future of Retailing
report deals with three inter-related issues, which can be
summarised as the impact of new technology on the retail industry,
discount delay and rapid retailing. The aim of the report is to
assess how new technology can play a role in helping retailers
improve their profitability in a world where consumers often want
instant gratification of their wants, but may be persuaded to delay
gratification if the appropriate rewards are provided (e.g. lower
prices). For example, is the growth of multichannel retailing and
the impact of new technology altering customers' expectations of
speed/tolerance of delay?
This report addresses a fundamental question: Can the bricks and
mortar operations of retailers (and bricks and mortar-only
retailers) compete against the online world by using in-store
The notion of discount delay is bound up with a host of
psychological, economic and sociological motivations and factors
that collectively influence what can be called "the price of
Report areas include:
- Ownership and attitudes towards new technology
- Online shopping activity over the past six months
- What factors lead to the choice of a retailer when shopping
- Customer loyalty to a particular retailer
- Desired delivery times
- Attitudes towards website delays
- Use of mobile devices in-store
- Use of price-comparison websites
- How much money would a consumer need to save on a single item
to walk out of one store and go to a nearby store.
- How much extra would consumers be willing to spend in-store
despite knowing the same item was available cheaper online.
- Use of in-store technology e.g. self-scanning checkouts and
- Attitudes towards receiving text and emails from retailers
- The factors that encourage a consumer to shop in a particular
- Consumer actions if products have to be returned.
To download a table of contents for this report, click here.