Your cart: 0 items £0

YouGov - What the world thinks

  • About YouGov SixthSense
  • Buy reports
  • Contact YouGov
  • Help
  • Register
  • Login

:

:

Athens Login

SixthSense™

Paying for Time: The Future of Retailing
£3500

Content
  • Introduction & ScopeToggle
    • Report coverage
    • Definitions
  • Report SummaryToggle
    • Online shopping ubiquitous
    • A multichannel environment
    • The time versus money trade-off
    • Retailer choice factors
    • Finding the best deal
    • Retail arbitrage: store versus store
    • Retail arbitrage: store versus online
    • Arbitrage (discount delay) typologies
    • Fighting back against the price leader on online threat
  • Technology TypologiesToggle
    • Young, male urbanites lead the technology charge
    • Two types of consumers
    • Attitudes towards technology
  • Online Shopping BehaviourToggle
    • Nine in ten engage in E-retailing…
    • ...with Techno Junkies leading the way
    • Young male Londoners most likely to phone shop
    • Findings
    • Three types of shopping actions
    • Three shopping typologies
    • Findings
  • Online Shopping CharacteristicsToggle
    • More loyalty to grocers
    • Findings
    • Meeting consumers’ rapid retailing needs
    • Three levels of loyalty
    • Findings
    • Rapid retailing varies by demographics and markets
    • The time versus money trade-off
    • Does experience shift the debate towards time?
    • Findings
    • Impact of website delays on online shopping
    • Issue of speed will grow in importance
    • Findings
  • Choosing the Right Place to ShopToggle
    • Old-fashioned retailing skills more important than technology
    • Findings
    • Drivers of website choice
    • Online grocery retailing: It’s the price, stupid!
    • Findings
    • The young want their food cheap, while the old want a good deal
    • Electrical purchases: prices the key factor
    • Household sector: Price again is numero uno
    • A quality purchase: clothing and fashion accessories
    • Online entertainment purchases are very price-sensitive
    • Relative importance of choice factors
    • Summary decision diagram
  • Finding the Best DealToggle
    • Six in ten use price-comparison sites
    • Rebels make heaviest use of price-comparison sites
    • Disloyalty encouraged by the focus on price and delivery
    • Online price-comparison data used as an online and offline bargaining tool
    • Slippery Rebels use price comparison in-store
    • Findings
    • Mobiles encourage In-store price checking
    • Men look to save online and women in-store
    • Younger adults make more sophisticated use of price-comparison data
    • Techno Junkies focus online
    • Urbanites more likely to look at online prices
    • Main price-comparison sites for groceries price comparisons
    • Main price-comparison sites for electrical goods/technology price comparisons
    • Main price-comparison sites for household goods
    • Main price-comparison sites for clothing/fashion accessories price comparisons
    • Main price-comparison sites for entertainment product price comparisons
  • Delivery PreferencesToggle
    • Online grocery shoppers the most time-sensitive
    • Time versus money dichotomy again
    • Findings
  • Automating the CheckoutToggle
    • Most adults have not used contactless payment
    • Mobile the route to further usage
    • Most adults use self-scanning technology
    • Mobile users again the most likely to adopt
  • Use of Mobiles as a Shopping PlatformToggle
    • Consumer usage of mobile phones to aid in-store shopping
    • Mobiles help save money and precious seconds
    • Male urbanites the main market for in-store mobile services
    • Technology and awareness limit the in-store use of mobiles
    • Findings
    • Most mobile users are satisfied with the website they access
    • Slow websites the main cause for abandoning a purchase
  • Marketing CommunicationToggle
    • Don’t annoy your customer base by texting them
    • Slippery Rebels happier to receive texts once they start receiving them
    • If you are going to text, give the customer something in return
    • Make your texts relevant
    • Consumers more sanguine about receiving email messages
    • Slippery Rebels the happiest to receive emails
    • But email messages must also give the consumer something
    • Beware of the spam trap
    • Findings
  • After-sale and Returns ProcessToggle
    • Communicating after an order is OK
    • Ordered online, returned via snail mail
    • Convenience and cheapness often dictate returns strategy
    • Eight in ten get their money back
  • Discount Delay and Store SwitchingToggle
    • Switching: a 9% saving can prompt consumers to walk
    • Online price sensitivity lowers the threshold to walk
  • Time SensitivityToggle
    • Consumers not willing to pay much extra
    • Price versus time equation
    • A classification of consumers
    • Discount delay typologies
    • Entertainment sector has the most Pricematchers
    • Can in-store technology limit store walking?
    • Findings
    • Discount delay varies by market
  • AppendixToggle
    • Further analysis results
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
Back to Retail Reports Back to SixthSense

 

Marketing Communication
 
  • First
  • Previous
  • Next
  • Last

A dange...

  • First
  • Previous
  • Next
  • Last
LATEST RESEARCH | 23 May 2013
PreviousNext
  • Download a FREE executive summary of our Green and Electric Cars report
  • Download a FREE executive summary of our Savings and Investments Customer Journey report
  • The Influence and Importance of Food Provenance – FREE Executive Summary
  • Legal services 2011 - Download a FREE Executive Summary
  • Utilities 2012: Switching - Free Executive Summary
  • Legal Services - Download a Free Report Summary
  • Breakfast Habits - Download a FREE Report Summary

Copyright © 2011. YouGov plc is a company registered in England and Wales with company number 03607311.
YouGov plc, 50 Featherstone Street, London, EC1Y 8RT | Copyright Information | Terms and Conditions | Privacy Policy