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SixthSense™

Precious Jewellery
£2500

Content
  • Introduction and ScopeToggle
    • Methodology
    • Abbreviations
  • Report Summary Toggle
    • Market context
    • Market size
    • Market trends
    • Jewellery ownership
    • Preferences and perceptions
    • Gift and self-purchase
    • Ethics in jewellery
  • Market ContextToggle
    • Supply costs rising
    • Other drivers
    • Cashing in
    • Recent hallmarking trends
    • The role of gold and silver
    • Manufacturers being squeezed – imports and exports
    • A major shift
    • Special events
    • Household finance show signs of improvement in March
  • Market SizeToggle
    • Market in slower gear
    • Recovery from recession – or not
  • Market TrendsToggle
    • Consumers and the trade
    • Metals
    • Style trends
    • Men’s jewellery
    • Demand for something different
    • Design to keep costs under control...
    • Sponsoring skills and creativity
  • Jewellery OwnershipToggle
    • Setting the scene – style and fashion
    • Setting the scene – jewellery typologies
    • Key demographics
    • Ownership levels
    • Women and their jewellery collections
    • Jewellery with and without gemstones
  • Preferences and PerceptionsToggle
    • Attitudes to different metals
    • White metals not the only winners
    • Gender differences
    • Under-40s versus over-40s
    • Implications for the future
    • Attitudes of key buyers
    • The meaning of jewellery – strong positive associations
    • Style preferences
    • Women’s preferences
    • What appeals to the key buyers?
    • Attitudes to wearing jewellery
    • Receiving unwanted jewellery
    • Dealing with unwanted jewellery
  • Gift purchase and self-purchaseToggle
    • Any precious jewellery purchase
    • Male and female buyers
    • The age factor
    • Gifts for special occasions
    • Men and women in the gift sector
    • Christmas 2010
    • Are buying habits changing?
    • Change in more detail
    • Attitudes to buying jewellery as a gift
    • How consumers buy, or not
    • Preferred ways to receive a gift
    • Motives for self-purchase
    • Jewellery specifics
    • Women in detail
    • How important is the brand?
  • Retailing Toggle
    • What buyers look for
    • What about the jewellery typologies?
    • Buying – the specialists
    • Buying – the non-specialists
    • Online purchase high
    • Who sells online?
    • Online buying highest among the under-25s
  • Ethics in JewelleryToggle
    • The ethical consumer
    • Ethical issues in jewellery production
    • Trade and producer initiatives
    • Alternatives to mining
    • Is there a downside?
    • Awareness of current issues
    • Assessing influence on purchase
    • Demographics
    • Implications for key buyers and others
  • AppendixToggle
    • Additional findingsToggle
      • Market context
      • Jewellery typologies and ownership
      • The meaning of jewellery
      • Attitudes to wearing jewellery
      • Ethics in jewellery
      • Gift purchase and self-purchase
  • DownloadsToggle
    • Report PDF
    • Datasheet
    • Questionnaire
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