The market for books, cards & stationery has been massively
altered by online shopping and it is being further changed by the
development of electronic information transfer applications such as
e-readers, e-cards and electronic messaging.
This section considers the impact on store-based retailers of
the changing pattern of demand for products and assesses the future
for integrated multi-channel retailing of physical and electronic
The focus is on the leading UK retail businesses engaged in the
selling of books, cards and stationery from dedicated stores and
websites that have identifiable UK retail turnover in 2008/09 of
greater than £50 million.