The British love their sport but whether as many play sport as
watch it is a moot point for retailers in the active sports market
who find themselves having to cater for the quite different needs
of players and watchers. This section assesses the influence of
sports lifestyles on sports retailing and gauges how consumers'
response to calls for them to lead more active and less passive
lifestyles will affect the retail category in future.
The section focuses on the leading UK retail businesses engaged
in the selling of sports clothing and equipment and clothing and
equipment of outdoor activities from dedicated stores and websites
that have identifiable UK retail turnover in 2008/09 of greater
than £50 million.