The traditional toys and games market has been struggling
against the rising influence of electronic games; a market that
itself is undergoing change as online playing and downloading
increases in popularity. This section looks at the impact of these
dynamics on the structure of retailing within the category by
assessing purchasing behaviour.
The section focuses on the leading UK retail businesses engaged
in the selling of toys and games from dedicated stores and websites
that have identifiable UK retail turnover in 2008/09 of greater
than £50 million.