Checkout remains the critical touch point | Market Research | SixthSense | Market Reports

SixthSense™

Supermarkets 2011: Loyalty and Switching
£1750

Content

IntroductionToggle
- Report coverage
Report SummaryToggle
The Journey Begins – Types of TravellerToggle
Shopper ChoiceToggle
Carriers and CustomersToggle
- Who shoppers have relationships withToggle
- Who’s travelling with whom?Toggle
Essential Ingredients for a Successful RelationshipToggle
Who’s Getting Satisfaction?Toggle
Measuring Satisfaction LevelsToggle
- No change likely for the majority
Who is inclined to changeToggle
Maintaining the relationship – Customer KPIsToggle
- Moderate levels of satisfaction among main store users Toggle
  - Even lower levels of satisfaction when using other stores
  - Assessment
Developing the Relationship – Out of StoreToggle
- Most effective media Toggle
Developing the Relationship – In-store Touch PointsToggle
- Checkout remains the critical touch pointToggle
  - Assessment
Continuing the Journey Toggle
- Future departures and destinations
Appendix
Downloads Toggle

Back to Retail Reports Back to SixthSense

Developing the Relationship – In-store Touch Points

First
Previous
Next
Last

This section is only available to users who have purchased this report.

First
Previous
Next
Last

Copyright © 2011. YouGov plc is a company registered in England and Wales with company number 03607311.
YouGov plc, 50 Featherstone Street, London, EC1Y 8RT | Copyright Information | Terms and Conditions | Privacy Policy

YouGov - What the world thinks

SixthSense™

Supermarkets 2011: Loyalty and Switching
£1750

Content

Developing the Relationship – In-store Touch Points

LATEST RESEARCH | 22 May 2013

YouGov - What the world thinks

SixthSense™

Supermarkets 2011: Loyalty and Switching £1750

Content

Developing the Relationship – In-store Touch Points

LATEST RESEARCH | 22 May 2013

Supermarkets 2011: Loyalty and Switching
£1750