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SixthSense™

Supermarkets 2011: Loyalty and Switching
£1750

Content

IntroductionToggle
- Report coverage
Report SummaryToggle
The Journey Begins – Types of TravellerToggle
Shopper ChoiceToggle
Carriers and CustomersToggle
- Who shoppers have relationships withToggle
- Who’s travelling with whom?Toggle
Essential Ingredients for a Successful RelationshipToggle
Who’s Getting Satisfaction?Toggle
Measuring Satisfaction LevelsToggle
- No change likely for the majority
Who is inclined to changeToggle
Maintaining the relationship – Customer KPIsToggle
- Moderate levels of satisfaction among main store users Toggle
  - Even lower levels of satisfaction when using other stores
  - Assessment
Developing the Relationship – Out of StoreToggle
- Most effective media Toggle
Developing the Relationship – In-store Touch PointsToggle
- Checkout remains the critical touch pointToggle
  - Assessment
Continuing the Journey Toggle
- Future departures and destinations
Appendix
Downloads Toggle

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Maintaining the relationship – Customer KPIs

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YouGov - What the world thinks

SixthSense™

Supermarkets 2011: Loyalty and Switching
£1750

Content

Maintaining the relationship – Customer KPIs

LATEST RESEARCH | 19 June 2013

YouGov - What the world thinks

SixthSense™

Supermarkets 2011: Loyalty and Switching £1750

Content

Maintaining the relationship – Customer KPIs

LATEST RESEARCH | 19 June 2013

Supermarkets 2011: Loyalty and Switching
£1750