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SixthSense™

Supermarket Shopping 2010
£1750

Content
  • Introduction and Scope
  • Supermarket ShoppingToggle
    • Introduction
    • Definitions and Methodology
    • Summary
    • Drivers of Change
    • Trends
    • 2009 Sees Three New Entrants
    • Momentum
    • Brand Used for Main Shopping
    • Brand Used for Secondary Shopping
    • Motives for Choosing Main Store
    • Motives for Secondary Shoppping
    • Satisfaction With Main Shop Used
    • Brand Use and Perceptions
    • Brand Direction
    • Brand Momentum
    • Impact of Innovation
    • Opportunities for Positioning and Proposition Development
  • Local Store ShoppingToggle
    • Introduction
    • Market Assessment
    • Drivers of Change
    • Trends and Momentum
    • Usage
    • Brand Use
    • Purchasing
    • Perceptions
  • Local vs Superstore ShoppingToggle
    • Specialist Convenience Store Multiples
    • Convenience Store Operations of the Major Grocers
    • Impact of Innovation
    • Opportunities for Positioning and Proposition Development
  • Online Grocery ShoppingToggle
    • Introduction
    • Drivers of Change
    • Trends and Momentum
    • Brand Use
    • Behaviour
    • Implications and Opportunities for Proposition Development
    • Motives and Perceptions
    • Brand Direction
    • Impact of Innovation
    • Opportunities for Positioning and Proposition Development
  • Petrol ForecourtsToggle
    • Introduction
    • Drivers of Change
    • Trends and Momentum
    • Brand Use
    • Non-Fuel Items Purchased
    • Key Characteristics of Purchasers
    • Frequency of Use by Non-Fuel Purchasers
    • Brand DirectionToggle
      • Brand Direction
      • Major Oil Companies
      • Forecourt Operations of the Major Grocers
      • Motorway Service Area Operators
      • Independent Forecourt Retailers
    • Impact of Innovation
    • Opportunities for Positioning and Proposition Development
  • Loyalty CardsToggle
    • Introduction
    • Drivers of Change
    • Trends and Momentum
    • Brand Use
    • Behaviour
    • Perceptions
    • Brand Direction
    • Impact of Innovation
    • Opportunities for Proposition Development
  • DownloadsToggle
    • Questionnaire
    • Datasheet
    • Report PDF
    • Updates
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Local vs Superstore Shopping
 
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