Toys and Games
The toys and games sector faces mixed prospects.
Since the start of the millennium, the birth rate has risen,
leading to growth in the number of children in the UK. However, the
recession has brought with it pressure on spending across
Toys and games are regarded as important to child education and
development. As a result, spending on these products is
prioritised. In addition, the focus on branded and character
licensed items by many suppliers has served to add value and
interest to the market.
This report examines consumer spending on toys and games, their
attitudes towards products and issues such as advertising and
safety, as well as what is important to them in making buying
choices. It also looks at the outlook for the market in the
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