The April 2011 Toys and Games report examines consumer spending
on toys and games, their attitudes towards products and issues such
as advertising and safety, as well as what is important to them in
making buying choices. It also looks at the outlook for the market
in the future.
Since the start of the millennium, the birth rate has risen,
leading to growth in the number of children in the UK. However, the
recession has brought with it pressure on spending across
households.
Toys and games are regarded as important to child education and
development. As a result, spending on these products is
prioritised. In addition, the focus on branded and character
licensed items by many suppliers has served to add value and
interest to the market.
To download a full table of contents for this report, click
here.