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SixthSense™

Cameras and Camcorders
£1750

Content
  • Introduction
  • Report SummaryToggle
    • Compact Digital Cameras
    • Digital SLR Cameras
    • Camcorders
  • Drivers of ChangeToggle
    • Innovation proving irresistible to the wired generation
    • Technology is ‘must have’ these days
    • Momentum spurred on by strong word-of-mouth recommendation
    • Questionable affordability in 2011
    • Spending indicators weak but technology likely to be a priority
    • Inflation eating into disposable income as wage rises remain low
    • Rising unemployment suggests consumers’ fears are well-founded
    • High and rising youth unemployment both a benefit and a barrier
    • Population growing but profile changing
    • Increased household numbers driving volume sales
    • Increased use of social media linked to handheld devices
    • Always-on connectivity
    • Essential to reach opinion formers in the wired world
    • Advanced compact systems moving closer to Digital SLR
  • Compact Digital Cameras - Drivers and TrendsToggle
    • Low-cost digital photography created a mass market
    • Access costs significantly reduced
    • Compact digital gives great portability and usability
    • Pocket digital cameras resisting pressure from mobile phones
    • Stills and video image capture in one device
    • Digital photoframes for in-home sharing
  • Compact Digital Cameras - Consumer InsightToggle
    • High levels of acquisition activity in 2010
    • Key ownership characteristics
    • Compact cameras winning widespread consumer attention
    • No dominant brand in the category
    • Amazon has slight edge on leading multi-channel retailers
    • Limited purchasing activity expected in first half of 2011
  • Digital SLR Cameras - Drivers and TrendsToggle
    • Digital SLR mainly for enthusiasts
    • Trade-ins an important element in retailing
    • Micro systems another option
    • Digital SLR systems with HD video
  • Digital SLR Cameras - Consumer InsightToggle
    • Valuable technology category
    • Key ownership and purchasing characteristics
    • Brand reach is highly fragmented
    • Specialists have edge in market reach
    • Low volume but high value purchasing in 2011
    • Striving for perfect images drives upgrading
  • Camcorders - Drivers and TrendsToggle
    • Modest usage levels
    • Small is beautiful
    • Social networking driving demand for video clips
    • New compact camcorders offer more features
    • 3D camcorders an interesting novelty
    • Serious movie makers still want a dedicated device
  • Camcorders - Consumer InsightToggle
    • Category is in danger of losing momentum
    • Key ownership and purchasing characteristics
    • Brand reach is highly fragmented
    • Specialists underperform on camcorders
    • Low volume but high value purchasing in 2011
  • Retail DirectionToggle
    • Amazon
    • Argos
    • Dixons Retail
    • Comet
    • Tesco
  • Other retailersToggle
    • Jessops
    • eBay
    • Ebuyer
    • Warehouse Express
  • Impact of InnovationToggle
    • Growing sophistication from Sony
    • Action cams for sports enthusiasts
    • 3D camcorders making a splash
    • Camcorders with swappable lenses
  • Insight and OpportunitiesToggle
    • Digital SLR cameras have best prospects in first half of 2011
    • Profitable niche in digital SLRs
    • Older people have time and money to enjoy their interest in photography
    • Camcorders edging towards high specification products
    • Digital compacts likely to bounce back in the second half of 2011
  • DownloadsToggle
    • Questionnaire
    • Report PDF
    • Datasheet
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